Challenges Faced by Managers in Practicing Organisational Behaviour

FACULTY OF INFORMATION TECHNOLOGY & MULTIMEDIA COMMUNICATION

MEI / 2012

BBGO4103

ORGANISATIONAL BEHAVIOUR

MATRICULATION NO : 800201085406001
IDENTITY CARD NO. : 800201085406
TELEPHONE NO. : 0127252294
E-MAIL   : aimieshazzlins@yahoo.com
LEARNING CENTRE : BANGI LEARNING CENTRE



Content Page

  1. Introduction and Description of the Selected Organisation 2

  2. Description of Roles of Managers Based on Mintzberg’s (1973) Model 5

  3. Challenges Faced By Managers in Practicing Organisational Behaviour 12

  4. Recommendations On How Managers Can Better Handle The Identified Challenges. 16

  5. Summary 24

  6. Reference 27

  7. Bibliography 30



Introduction and Description of the Selected Organisation

Manager, a term that is so ubiquitous that its definition is commonly assumed.   But the need to seek a definition rises proportionally to the drive to increase the productivity and efficiency of business in an ever changing marketplace.   Armed with the tools yielded by the science of organizational behaviour, a working definition of this common term can be rendered as well as an answer to, “What do managers do?”

This paper will distinguish the managerial roles practice base on the work of Henry Mintzberg and analyses managerial challenges faced by managers. As a sample of case study I have chosen AirAsia Berhad as, one of the most leading airline companies in Malaysia. The company corporate data are as follows:

Corporate Data
Company Name : AirAsia Berhad
Year Founded : 1993
Year Incorporated : 2001
Registered Office : AirAsia Berhad (Company No. 284669-W)
25-5, Block H, Jalan PJU 1/37
Dataran Prima, 47301 Petaling Jaya,
Selangor Darul Ehsan, Malaysia
Contact : (603) – 78809318 (T) / (603) – 78806318(F)
Head office : LCC Terminal, Jalan KLIA S3
Southern Support Zone, KLIA
64000 Sepang, Selangor Darul Ehsan, Malaysia
Contact : (603) – 86604333 (T) /... [continues]

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