Ch 1 H.W Consumer Behavior

Topics: Marketing, Marketing research, Consumer behaviour Pages: 4 (993 words) Published: April 20, 2013
Q1:describe the interrelationship between consumer behavior and the marketing concept.

marketing concept determine the needs and wants of specific target markets and Deliver satisfaction better than competition. consumer behavior includes all the decisions a consumer makes when spending their time and money. The what, why, when, where, and how of consumer purchases are examined in consumer behavior. It is not just individuals, but households, families, and groups that influence the decisions we make. ----------------------------

Q2: describe the interrelationships between consumer research, market segmentation and targeting, and the development of the marketing mix for a manufacturer of HDTV sets.

A2: consumer research The process and tools used to study consumer behavior.

Market segmentation : Process of dividing the market into subsets of consumers with common needs or characteristics

Market targeting : The selection of one or more of the segments identified to pursue. The development of the marketing mix for a manufacturer of HDTV consist the product the features ,designs and the price including discounts and the place (distribution of the product ) and promotion ( the advertising)


Q3: select any one of the company web sites and product specific site pairs listed in table 1.1 that interests you . then systematically examine each of the two sites in terms of how you as a consumer respond differently to the two sites

A3:We're not going to work publicity for this company, but we want to highlight how the company deals with customers and most importantly its policy in respect for the customer and if we see the slogan "the customer is always right" appears to us every time we press a button to complete the purchase.


Q4: Discuss The Interrelationships Among Customer Expectation And Satisfaction, perceive Value And Customer Retention. Why Is A Customer Relation...
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