Ceres Marketing Strategy

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Case 3 Assignment

1. (a.) How has Ceres built its business?
Ceres has built their business by selling manageable organic gardens and landscapes to devoted customers primarily online. They developed and sold organic seeds, small plants for vegetables, culinary herbs and flowers and related items. (b.) What decisions have been behind its success?

They started the GetCeres program which allowed them to capitalize on previous untouched organic market.
The trend of the industry and gardening products to the higher organic Expanding its distribution network, creating loyal suppliers. Your program marketing and funding GetCeres
the expansion of the portfolio of products

2. (a.) What is Ceres’ marketing strategy?
They want to focus on developing the market for organic products such as seeds to live plants. Ceres wants to take advantage of rising demand for organic products as producers and growers. They want to capture the casual gardeners who demand that the product be there when they need and want it. Rather than having them leave the store without it and not getting something else. They want to capitalize on this before their competitors.

Case 3 Assignment

1. (a.) How has Ceres built its business?
Ceres has built their business by selling manageable organic gardens and landscapes to devoted customers primarily online. They developed and sold organic seeds, small plants for vegetables, culinary herbs and flowers and related items. (b.) What decisions have been behind its success?

They started the GetCeres program which allowed them to capitalize on previous untouched organic market.
The trend of the industry and gardening products to the higher organic Expanding its distribution network, creating loyal suppliers. Your program marketing and funding GetCeres
the expansion of the portfolio of products

2. (a.) What is Ceres’ marketing strategy?
They want to focus on developing the market for organic products...
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