Cerealicious: Passionate Undertaking

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  • Topic: Petty cash, Point of sale, De La Salle University
  • Pages : 10 (2838 words )
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  • Published : November 24, 2010
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I.Company background


Cerealicious was born out of a group's hard work and collaboration. It is one constant evolution of creative ideas, thoughtful experiments and passionate undertakings.

It all began early 2005 when a group of friends decided to offer a new and exciting way of eating cereals outside of home. The group, consisting of college friends and officemates, saw that the market needed healthier food options that are delicious at the same time.

The group began conceptualizing the business identifying their target market, scouting for the ideal location, planning the store look, floor layout and design, logo and mascot, product offerings and witty names of their bestsellers. After a year of planning, the first Cerealicious outlet opened its doors on January 4, 2006 inside the University of Sto. Tomas compound. Its homey kitchen atmosphere attracted students who wanted to relax and feel happy amidst the daily stress in school.

Cerealicious soon gained a loyal following especially among the young people. After a few months, the business grew and expanded to three more locations, one along Taft Avenue (near De La Salle University), one in The Block, SM North, and another one inside La Salle Greenhills. In 2007, the group continued to expand in Mendiola, Morayta, Greenhills, Cebu, and inside campuses such as Ateneo de Manila University, Ateneo de Davao, and De La Salle Zobel.

1) Smart Parenting (May '06)
2) Seventeen (July '06)
3) Entrepreneur (Jan/Feb '07)
4) F & B (Food & Beverage) Magazine (March-April '07)
5) Action & Fitness (March-April '07)
6) Chalk (April '07)
7) Candy (April '07)
8) K-Zone (April '07)
1) Philippine Star (April '06)
2) Manila Bulletin (August '06)
3) Business World (August '06)
TV Appearances
ANC Money (May 5, 2006)
ABS-CBN Kabuhayang Swak na Swak (October 12, 2006)
ABS-CBN At Home Ka Dito (October 29, 2006)
QTV Sa Pulso (January 8, 2007)
GMA 7 Unang Hirit (July 27, 2006)
STUDIO 23 Us Girls (April 22, 2007)
ANC Shoptalk (August 22, 2006)
GMA 7 Unang Hirit -2nd feature (May 8, 2007)
STUDIO 23 Breakfast (March 30,2007)

Cerealicious is a fast-food restaurant chain based in the Philippines. Cerealicious offers Post, Nestle, Kellogg's and 30+cereals, 40+ toppings with milk and certainly memorable Cereal Blockbusters. It incorporates local flavours to serve Filipino taste.

2/F building, IT Park CebuFirst Strip, Mendiola
Cinema level Robinsons GalleriaSherwood place, Taft Avenue UST Campus EspanaMorayta, Manila
Theatre Mall GreenhillsDe la salle Greenhills
De la salle ZobelAteneo De Manila University
Ateneo De Davao UniversityLoyola Heights, Katipunan

The cereal bar offers different ways to enjoy cereals. Their create-your-own line allows customers to experiment and play around with the assorted cereal brands, different kinds of toppings, ice cream, syrups, as well as a wide variety of milk choices. Customers who find it hard to choose among the varied options can opt to order Blockbusters which are set combinations of cereals, milkshake and toppings named and inspired after hit movies such as Nutting Hill (Notting Hill), Jelly Maguire (Jerry Maguire), Foreese Gump (Forest Gump), Cashewblanca (Casablanca), Froot Loose (Foot Loose), Jumango (Jumanji), and a whole lot more making it a fun and delicious experience for all. Customers may also try the smaller-sized Trailers to get a sneak peek of these delightful cereal mixes. Aside from the refreshing and mouthwatering cereal concoctions, Cerealicious also offers smoothies with cereal bits which they call Smoochies, as well as cereal treats and cereal splits which they call Ice Cream Liners. Recently they added pastas, rice meals and cookies to their menu.

To be the best cereal franchise in the Philippines by serving high-quality products that integrate cereals in the Filipino lifestyle....
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