Cemex

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CEMEX: TRANSFORMING A BASIC INDUSTRY COMPANY

Case Study Questions
1. How is CEMEX Mexico providing added value to its customers? R: As cement is a commodity market, CEMEX realized that they should provide added value by developing customer services and offering solutions for the needs/wants of their customers. See Appendix 1: CEMEX - Customer Services

2. How has CEMEX developed and leveraged its strengths to enhance its market position and profitability? R: The Company was extremely successful in integrating its acquired companies by using information technology and managerial processes that it developed and proved in Mexico to drive down costs, improve/standarize operational efficiency, improve customer service, and establish the company’s brands in a commodity market. In addition, CEMEX expanded its product line, adding other building materials needed by its existing customers.

3. Are the initiatives that CEMEX implemented applicable to other economies? To other types of products? R: The Company was extremely successful in integrating its acquired companies by using information technology and managerial processes that it developed and proved in Mexico to drive down costs, improve/standarize operational efficiency, improve customer service, and establish the company’s brands in a commodity market. In addition, CEMEX expanded its product line, adding other building materials needed by its existing customers.

4. How can CEMEX provide additional value to its bagged cement customers? To its bulk cement customers?? R: The Company was extremely successful in integrating its acquired companies by using information technology and managerial processes that it developed and proved in Mexico to drive down costs, improve/standarize operational efficiency, improve customer service, and establish the company’s brands in a commodity market. In addition, CEMEX expanded its product line, adding other building materials needed by its existing customers....
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