Cemex

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Cemex

By | June 2011
Page 1 of 12
Cambridge University Press 978-0-521-88081-7 - Global Competitive Strategy Daniel F. Spulber Frontmatter More information

Global Competitive Strategy

Globalization fundamentally changes the game of business. Strategic frameworks developed for the analysis of purely domestic business necessarily fall short in the international business context. Managers and business students require new approaches to understand and cope with these far-reaching changes. We must learn to think globally in order to succeed. Global Competitive Strategy shows how we can do this by providing a unique set of strategic tools for international business. Such tools include the “Star Analysis” that allows strategy makers to integrate geographic information with market information about the global business environment. Also introduced is the “global value connection,” that shows managers how to account for the gains and costs of trade. Aimed at MBA students taking courses in international strategy, consultants and managers with responsibility for strategic development, this book offers a comprehensive strategic framework for gaining competitive advantage in the global market place. Daniel F. Spulber is the Elinor Hobbs Distinguished Professor of International Business

and Professor of Management Strategy at the Kellogg School of Management, Northwestern University. He is the founder of Kellogg's International Business and Markets Program.

© Cambridge University Press

www.cambridge.org

Cambridge University Press 978-0-521-88081-7 - Global Competitive Strategy Daniel F. Spulber Frontmatter More information

Global Competitive Strategy

Daniel F. Spulber
Northwestern University

© Cambridge University Press

www.cambridge.org

Cambridge University Press 978-0-521-88081-7 - Global Competitive Strategy Daniel F. Spulber Frontmatter More information

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