Cell Phone Business Opportunity in Bangladesh

New Category Business Opportunity
In Bangladesh

Cell Phone

Cell Phone & few facts
• Cell Phone is the major media of communication in Bangladesh. And cell phone market of Bangladesh is the most highly grown market of Bangladesh in last five years.

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Basically Cell Phone is used for voice call communication but as telecommunication service providers and cell phone manufacturers are providing more facilities, its serving many more purposes.
First and foremost it is used for – Personal Communication (Voice call, SMS & MMS), – Business Communication (Voice call SMS & MMS), – Multimedia Media Applications (Radio & MP3 Player), – Clock, Scheduler , Calculator etc – Imaging & internet surfing. And because now it is part of culture and status. Non urban and semi urban are hard core users followed by urban population. Usage of Cell Phone amongst urban population with higher disposable income are using the product less compared to semi urban population.

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ICT Market Size in Bangladesh
Brand PC 1%

Cell Phone 43%

Clone PC 31%

Laptop 12% Gadgets 7% Accessories 6%

Market Size in Million TK. 2534 (USD 362 Million)
Source: Brand Forum & AC Nielsen

Estimate 2009

Market Share of Leading Brands in Cell Phone
Market Share by Volume
2% 1% 0% 1% 2% 8% 25% 5% 4% 6%

Nokia Samsung

Sony Erricson
Motorola Benq Siemens Symphony

12%

22% 12%

Sprint BlackBerry HTC

Market Size: 2.96 Million PCs
Source: Brand Forum & Other Independent Research Bodies

Market Share of Leading Brands in Cell Phone
2%

Market Share by Value
1% 1% 3% 1% 1% 4% 28%

Nokia Samsung

3% 4%

Sony Erricson
Motorola Benq Siemens Symphony Sprint

13%

15%

24%

BlackBerry HTC

Market Size in Million TK. 1102.8 (USD 157.54 Million)
Source: Brand Forum & Other Independent Research Bodies

Estimate 2009

The growth of telecommunication industries of Bangladesh in last few years.
Total Active subscribers

59.98 43.70 27.72... [continues]

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