Celebrity Endorsement

Seminar Report
ON
“Impact

of Celebrity Endorsement ”
BY

SHILPA AGRAWAL
2009- 2010

IN PARTIAL FULFILLMENT OF MASTER OF BUSINESS ADMINISTRATION DEGREE

DISHA INSTITUTE OF MANAGEMENT AND TECHNOLOGY SATYA VIHAR, VIDHANSABHA- CHANDRAKHURI MARG, MANDIR HAUSAUD, RAIPUR (C.G.)

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DISHA INSTITUTE OF MANAGEMENT AND TECHNOLOGY Satya Vihar, Vidhansabha – Chandankhuri Marg, Mandir Hasaud, Raipur (C.G) Ph: 0771-4200100-09, 2472000-004 , Fax no. 0771-4200110, 2472010 Website: dimatindia.com, Email: info@dimatindia.com

CERTIFICATE
This is to certify that Miss. Shilpa Agrawal of DIMAT, MBA semesterIII has successfully completed the seminar report in partial fulfillment of requirement for the award of MBA Degree prescribed by the Chhattisgarh Swami Vivekanand Technical University, Bhilai. This report is the record of authentic work carried out by the student during the academic year 2009-10.

Prof. Dr. J.H. Vyas Internal Guide (Faculty of Management)

Signature of principal/ Director

City office: Disha Tower, New Shanti Nagar, Raipur (C.G.) 492007 Ph.: +91-771-4035325-28, 33, 34 Fax: 0771-4035333

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DECLARATION
I, MS. SHILPA AGRAWAL here by declare that this report is the record of authentic work carried out by me during the academic year 2009-2010

SHILPA AGRAWAL

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ACKNOWLEDGEMENT
I would like to express my gratitude to all those who gave me the responsibility to complete this Report. I want to thank the Department of MBA of DIMAT COLLEGE RAIPUR for giving me Permission to commence this report. I have further more to thank my friends without there help it would not have been possible for me to complete this seminar report {when necessary}. I am deeply indebted to my Faculty members from the Department of MBA whose help, stimulating suggestions and encouragement helped me in all the time of research for and writing of this seminar report. Especially, I would like to give my special thanks to my family members whose patient love enabled me to complete this work.

Shilpa... [continues]

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