Cebu Pacific Air

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  • Topic: Cebu Pacific, Philippine Airlines, Philippines
  • Pages : 7 (1892 words )
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  • Published : March 26, 2013
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History
- In late August, 1988, Cebu Air was established in Pasay City, Metro Manila, the Philippines, but it only started operations almost 8 years later, in early March, 1996.

- In February 1998, Cebu Pacific Air was grounded by the government, but continued its services next month, after the re-certification of its aircraft.

- In late November, 2001, Cebu Pacific Air started operating international flights with a twice-daily service to Hong-Kong.

- On the 1st of March, 2002, Cebu Pacific Air introduced thrice-weekly flights to Seoul.

- In the following years, Cebu Pacific Air continued to introduce new routes and increase flight frequency for some of the existing ones.

- In late May, 2008, Cebu Pacific was named as the world's number one airline in terms of growth, ranking fifth in Asia for Budget Airline passengers transported and 23rd in the world. 

- On July 22, 2008, Cebu Pacific became the first airline to use the new Terminal 3 of the Ninoy Aquino International Airport and the first airline to operate international commercial flights from the new terminal.

- In August, 2009, Cebu Pacific opened its Twitter account, being the first airline in the Philippines to use social media.

- The only fatal accident in the history of Cebu Pacific took place on the 2nd day of February, 1998, when Cebu Pacific Flight 387, a DC-9-32 travelling from Manila to Cagayan de Oro, crashed on the slopes of Mount Sumagaya due to a pilot error, killing all 104 people on board.

October 18, 2006 - Cebu Pacific (CEB), the country’s low fare leader, is now the No. 1 domestic airline in terms of flying the most passengers, operating the most number of flight frequencies & routes and flying to the most domestic destinations. CEB flies to 20 domestic destinations and operates a total of 624 one-way flights per week. The airline also operates a total of 24 routes in its domestic network. As of the latest market share report for the period covering October 1-15, CEB has a domestic market share of 45% and is ahead of its closest competitor by 1 market share point. This information comes from various airport operations summary reports. Lance Gokongwei, CEB CEO and president, said that the airline now offers an unbeatable combination of the lowest fares, the most number of domestic destinations and routes, the most flight frequencies, on-time flights and the newest planes in the country.

Background

Cebu Pacific entered the market in March 1996 with a promise to give “low fare, great value” to everyone who wanted to fly.  After offering low fares to domestic destination, it launched its international operations in November 2001 and now caters flight to Bangkok, Busan, Guangzhou, Ho Chi Minh, Hong Kong, Jakarta, Kota Kinabalu, Kuala Lumpur, Macau, Osaka, Seoul, Shanghai, Singapore and Taipei.  It provides destinations to which where one can go shopping and site seeing. Cebu Pacific Air operates a fleet of 33 Airbus (10 A319 and 23 A320) and 8 ATR 72-500 aircraft in which is the youngest fleet in the Philippines. Cebu Pacific is not just the leader in low fares but also in innovation and creativity. It was the first local airline to introduce e-ticketing, prepaid excess baggage and seat selection in the Philippines. Guests have also learned to anticipate a uniquely upbeat flying experience, as this is the only domestic carrier that offers fun in the skies with its games on board popularly known as Fun Flights, together with its entertaining in-flight magazine.

Cebu Pacific also partnered with various destination hotels, car rental service, travel insurance and entertainment ticketing service, to provide its guests a more convenient travel experience. On time performance, schedule reliability and a smooth, comfortable flight are just some of the things that the air-traveling public has come to expect.

Cebu Pacific Air is a low-cost airline based in Pasay City, Manila, the Philippines. It is the country’s second...
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