CB4303 15B Course Doc
FB4303
Strategy and Policy
Semester B 2015
Instructor: Dr Eddie Yu, Associate Professor, Department of Management
Class venue: AC2 1511 (Week 1 to 6) AC2 CSC room (Week 7 to 13)
Email: mgeddyu@cityu.edu.hk Room: AC 1 G7405
Tel: 3442 7879
1.0 Course Overview
As a capstone course for the final year students of the BBA program, Strategy & Policy is designed to integrate concepts and knowledge from functional disciplines in the program. It is a “big picture” course, i.e. instead of concentrating narrowly on a particular function or unit of the business, you must examine the total organization and environment within which it operates, and analyse the causes of its success or failure. Managers today confront an increasingly uncertain and hostile business environment, and they need to possess strong analytical skills and broad capabilities for strategic thinking. The goal of this course is to help you develop these skills.
1.1 Course Aims
To develop students’ competences to deal with organizational problems that require integrated knowledge.
To develop an understanding and knowledge of basic strategic management concepts and theories.
To develop intellectual skills so that a student is able to integrate previously learned aspects of business and organizations.
To develop students’ practical skills to analyse and evaluate, both quantitatively and qualitatively, the performance of corporations.
To prepare students with a range of generic transferable attributes enabling them to work individually and in teams to make challenging strategies
1.2 Course Intended Learning Outcomes
On successful completion of the course, the student should be able to:
No.
CILOs
Weighting (if applicable)
1.
Apply clear concepts of strategic management and policy through a business strategy simulation game. 40%
2.
Conduct sound strategic analysis and present it in oral presentation and/or written format. Contribute comments in class to
Strategy and Policy
Semester B 2015
Instructor: Dr Eddie Yu, Associate Professor, Department of Management
Class venue: AC2 1511 (Week 1 to 6) AC2 CSC room (Week 7 to 13)
Email: mgeddyu@cityu.edu.hk Room: AC 1 G7405
Tel: 3442 7879
1.0 Course Overview
As a capstone course for the final year students of the BBA program, Strategy & Policy is designed to integrate concepts and knowledge from functional disciplines in the program. It is a “big picture” course, i.e. instead of concentrating narrowly on a particular function or unit of the business, you must examine the total organization and environment within which it operates, and analyse the causes of its success or failure. Managers today confront an increasingly uncertain and hostile business environment, and they need to possess strong analytical skills and broad capabilities for strategic thinking. The goal of this course is to help you develop these skills.
1.1 Course Aims
To develop students’ competences to deal with organizational problems that require integrated knowledge.
To develop an understanding and knowledge of basic strategic management concepts and theories.
To develop intellectual skills so that a student is able to integrate previously learned aspects of business and organizations.
To develop students’ practical skills to analyse and evaluate, both quantitatively and qualitatively, the performance of corporations.
To prepare students with a range of generic transferable attributes enabling them to work individually and in teams to make challenging strategies
1.2 Course Intended Learning Outcomes
On successful completion of the course, the student should be able to:
No.
CILOs
Weighting (if applicable)
1.
Apply clear concepts of strategic management and policy through a business strategy simulation game. 40%
2.
Conduct sound strategic analysis and present it in oral presentation and/or written format. Contribute comments in class to