Cawow
California WOW Xperience Public Company Limited (CAWOW) is at first known as Thailand’s leading fitness center operating with 9 branch locations and 35,000 square meters of fitness facilities serving more than 80,000 members.
CAWOW came into Thai market since the year 2000, first known as California Fitness Centers, the most complete and modern fitness center in Thailand. The company formed by Fitness Holdings International Corporation which is the company under 24 Hour Fitness Worldwide Inc, America, administrate by Eric Mark Levine. The first branch opened at Liberty Tower on Silom road since midyear of 2000. During the first three year, the number of club members reached about 12,000 people.
Mr. Eric Mark Levine, CAWOW’s CEO and founder, a global fitness executive with more than 30 years of proven experience developing and building fitness companies. As CAWOW’s Founder, Chairman of the Board of Directors and Chief Executive Officer, Eric has developed a unique “Exertainment” (Exercise+Entertainment) concept combining fitness, fashion and entertainment within state of the art fitness centers that exude high levels of positive energy.
CAWOW joined forces with Major Cineplex Group Public Company Limited (Major Cineplex) Thailand’s leading total lifestyle entertainment company which has strength in being the Entertainment Complex or Lifestyle Center not just cinema business like before, in 2003, 51% share holding by Mr. Eric group and 49% holding by Major Cineplex Group and change the name from Fitness Holdings International Corporation to Elite Power Holdings Inc. and FDE of the World Co., Ltd. by Eric Mark Levine and also change the trademark from ‘California Fitness Centers’ to ‘California WOW Xperience Public Company Limited’ (CAWOW). This strategic partnership has enabled CAWOW to leverage the marketing and property development expertise of the Major Group to become Thailand’s leading Fitness Company.
SITUATION ANALYSIS
Market Analysis
CAWOW came into Thai market since the year 2000, first known as California Fitness Centers, the most complete and modern fitness center in Thailand. The company formed by Fitness Holdings International Corporation which is the company under 24 Hour Fitness Worldwide Inc, America, administrate by Eric Mark Levine. The first branch opened at Liberty Tower on Silom road since midyear of 2000. During the first three year, the number of club members reached about 12,000 people.
Mr. Eric Mark Levine, CAWOW’s CEO and founder, a global fitness executive with more than 30 years of proven experience developing and building fitness companies. As CAWOW’s Founder, Chairman of the Board of Directors and Chief Executive Officer, Eric has developed a unique “Exertainment” (Exercise+Entertainment) concept combining fitness, fashion and entertainment within state of the art fitness centers that exude high levels of positive energy.
CAWOW joined forces with Major Cineplex Group Public Company Limited (Major Cineplex) Thailand’s leading total lifestyle entertainment company which has strength in being the Entertainment Complex or Lifestyle Center not just cinema business like before, in 2003, 51% share holding by Mr. Eric group and 49% holding by Major Cineplex Group and change the name from Fitness Holdings International Corporation to Elite Power Holdings Inc. and FDE of the World Co., Ltd. by Eric Mark Levine and also change the trademark from ‘California Fitness Centers’ to ‘California WOW Xperience Public Company Limited’ (CAWOW). This strategic partnership has enabled CAWOW to leverage the marketing and property development expertise of the Major Group to become Thailand’s leading Fitness Company.
SITUATION ANALYSIS
Market Analysis