CATS: The Nine Lives of Innovation

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CATS: The Nine Lives of Innovation

Stephen C. Lundin, Ph.D.
February 18, 1–2:30 p.m. ET

with

Produced by Targeted Learning Corporation © 2004 Targeted Learning Corporation All Rights Reserved

CATS: THE NINE LIVES OF INNOVATION

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Welcome!
Welcome to the Targeted Learning Corporation’s presentation of CATS: The Nine Lives of Innovation, with Stephen C. Lundin, Ph.D. Steve Lundin, “The Big Tuna Ph.D.,” is best known as the author of the multimillion-copy, best-selling FISH! books. He has also been a working creative (a writer and filmmaker) and a student of innovation and creativity for more than 40 years. He has studied with Tony Buzan, originator of Mind Mapping®; Dr. Edward Debono, the man who conceptualized lateral thinking; and the creative business poet David Whyte. Steve is also the former director of the Institute for Innovation and Creativity at the University of St. Thomas. Long bothered by the love–hate relationship we have with innovation, Steve has devoted a portion of his life to the search for an innovation framework that honors its heritage while simplifying the structure and thus making it more accessible to everyday people like himself. In the last five years, three key influences have helped him frame the first tentative structure. These influences include his participation in The Innovation Network founded by Joyce Wycoff, his discovery that the philosophy he wrote about in his book FISH! is found in the DNA of the most innovative organizations, and the study of a design firm called IDEO. These three influences led to a structure now referred to as The Nine Lives of Innovation. All nine lives can be taught or learned by everyday human beings—or as Tony Buzan might say, “by the everyday geniuses that you are.”

CATS: THE NINE LIVES OF INNOVATION

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Program Outline
Welcome by our moderator, Tracey Matisak Presentation Overview CAT Lives 1–6 Intermission (10 minutes) Presentation The programs only joke Film clip “How fascinating!” CAT Lives 7–9 Summary of actionable items for immediate use by participants Question and answer session (15 minutes) Wrap-up

CATS: THE NINE LIVES OF INNOVATION

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What You Will Learn
By attending this seminar, you will learn How to become a CAT To understand the three things that stand in the way of innovation To apply the six things that allow us to innovate in a world dominated by the three things that stand in the way To lose weight and make friends

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How to Get the Most from the Seminar
During the seminar… Participate! Contribute to the discussion. If you are participating in the live presentation of this program, call in, fax, or e-mail questions and stories about how CATS: The Nine Lives of Innovation applies to your organization. Take notes. Jot down ideas on how you can apply information from this presentation to your own workplace. After the seminar… Take what you’ve learned back to your organization. Discuss with your colleagues how the different points apply to your organization. Contact Dr. Lundin with your questions at SLRunner@aol.com or 1-800-328-3789.

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Presentation
The definition for “innovation” used in this seminar is “Innovation is the process of generating creative ideas and putting them to worthwhile use at work and in daily life.”

THE NINE LIVES

OF

INNOVATION

Curiosity is a trait found in people and in cats. Two things are said of cats. One is that cats have nine lives. The other is that curiosity killed a cat. These rather odd bits of cat folk lore are what provoked The Nine Lives of Innovation.

The Nine Lives of Innovation provides a basic

structure to a rather diverse and extensive set of ingredients that make up innovation. I believe that by accessing the potential of any one of the nine lives we boost our ability to innovate. Whenever this happens we can proudly call ourselves a CAT. I also believe they are...
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