Catering Business Plan

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Table of Contents
* Company Description…………………………………………………………….2 * Mission Statement……………………….……………………………………..…2 * Value Statement......................................................................................................2 * Vision Statement …………………………………………………………………2 * Company Development………………………………………………………..…2 * Company Status………………………………………………………………..…2 * Future Plans and Opportunities…………………………………………….……3 * Industry Analysis.....................................................................................................3 * Future Trends………………………………….………………………………..…3 * Strategic Opportunities...........................................................................................3 * Products and Related Services................................................................................4 * Menu…………………………………………………………………………...…4 * Production…………………………………………………………………….......5 * Services………………………………………………………………………….…5 * Target Market…………………………………………………………………..…5 * Market Trends………………………………………………………………….…5 * Competition and Competitive Strategy…………………………………………5 * Competitor’s Profile…………………………………………………………...…6 * Marketing Plan……………………………………………………………………6 * Sales Strategy…………………………………………………………………...…6 * Operations……………………………………………………………………...…6 * Hours of Operation………………………………………………………………7 * Employee Training…………………………………………………………….…7 * Systems and Controls………………………………………………………….…7 * Food Production…………………………………………………………………7 * Delivery and Catering………………………………………………………….…7 * Compensation and Incentives……………………………………………………7 * Management to be Added……………………….…………………………….…8 * Management structure and Style……………………………………………...…8 * Ownership…………………………………………………………………………8 * Long term Development and Exit Plan………………………………………..…8

Company Description
Friendly Fellows’ Event Planning is a company in which its’ employees strive for customer satisfaction. The types of events that we offer areas of expertise in is very vast. We have experience in Halloween parties, birthday parties, baby and bridal showers, and weddings. The business is a home based business located at 1134 West 23rd St, Erie PA. Mission Statement

At Friendly Fellows’ Event planning, we strive to achieve total customer satisfaction on all aspects of your special day. We believe on offering a stress free day to our clients and will maintain high levels of energy through the entire event. Our attention to detail is something that we take pride on, and believe that we will uphold our clients’ visions in creating the ideal ambiance while planning out their events. Value Statement

We take pride in our clients’ happiness and our ability to provide high quality dedication to our events. We will strive to earn our clients trust and respect and uphold our standards as event planners. We aim to save the valuable time of our clients and in turn provide excellent advice and an understanding of what their goals for their events are. Vision Statement

Friendly Fellows’ Event Planning will strive to surpass any and all expectations of our clients while maintaining dedication to our events and producing exceptional events. Company Development
The company was founded by its’ president, Jessica Fellows, in March of 2010. After her schooling, she wanted to get started in the progression of her business and its’ success. Since then, she has hired a vice president and three associates. All of the employees at Friendly Fellows’ Event Planning have a Bachelor’s degree in the hospitality industry, and have been trained by the president and vice president. Company Status

Friendly Fellows’ Event Planning is currently doing very well and bringing in revenue from several different events. We are looking to hire one or two more associates to add to our already four employees who can offer their time and knowledge of the industry. We are also planning on opening a catering...
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