Catchment Area Analysis of Dmrc Line 2

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  • Topic: Delhi, New Delhi, Chandni Chowk
  • Pages : 26 (5582 words )
  • Download(s) : 149
  • Published : December 22, 2012
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SUMMER PROJECT REPORT
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ON
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CATCHMENT AREA ANALYSIS OF LINE-II METRO STATIONS OF DELHI METRO RAILWAYS CORPORATION (DMRC) CARRYING BIG STREET INVENTORIES -------------------------------------------------
For
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Under the Guidance of
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Mr. Abhishek Singh Negi
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National Marketing Head
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Reliance Broadcast Network Limited
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Submitted in partial fulfillment of the requirement for the award of Degree of -------------------------------------------------
Master of Business Administration
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By
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UTSAV BANERJEE
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Roll No.: 28055
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BHARATHIDASAN INSTITUTE OF MANAGEMENT
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(School of Excellence of Bharathidasan University)
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TIRUCHIRAPPALLI 620 014

ACKNOWLEDGEMENT

I would like to express my sincere thanks to Mr. Ashwin Padmanabhan, National Head, BIG Street and Regional Head, 92.7 BIG FM of Reliance Broadcast Network Limited (RBNL) for providing me the opportunity to pursue this project at RBNL. I am also grateful to Mr. Abhishek Singh Negi, National Marketing Head, BIG Street and Marketing Manager 92.7 BIG FMd under whose guidance and support I was able to complete the project on time. I would also like to thank Mr. Vivek Bagai, National Sales Head, for providing me valuable tips and adequate guidance.

I would also like to thank Mr. Tariq, Ms. Shikha, Ms. Nidhi, of Client Service team, Mr. Karan, of Agent Networking, Mr. Ashish and Mr. Sumit of the Operations team for guiding me during the initial stages of my project. I would like to express my gratitude to Ms. Dimpi and Ms. Arpita, Show Producers, BIG FM for their valuable functional support and RJ Rahul Makin and RJ Abhishek for their creative inputs.

I would like to thank the Director and all the Faculty members of BIM, Trichy, for supporting me and providing valuable guidance to complete my project.

PLACE: New Delhi, India
Utsav Banerjee (28055)
MBA: 2011 – 2013
Bharathidasan Institute of Management, Trichy

DECLARATION

I hereby declare that the project report titled CATCHMENT AREA ANALYSIS OF LINE-II METRO STATIONS OF DELHI METRO RAILWAYS CORPORATION (DMRC) CARRYING BIG STREET INVENTORIES, submitted in partial fulfillment of the requirement for the award of degree of MBA, is my original work.

This has not been submitted in part or full towards any other degree or diploma.

Utsav Banerjee (28055)
MBA: 2011 – 2013
Bharathidasan Institute of Management, Trichy

Contents:-

Topic:- Page:-
I. Research Background 1
II. Marketing Objective 2
III. Research objective 2
IV. Research Methodology 3
V. Research Approach 4
VI. Limitations of the Study 5
VII. Research Findings
a. Central Secretariat 6
b. Patel Chowk 12
c. Rajiv Chowk 16
d. New Delhi 21
e. Chawri Bazar 25
f. Chandni Chowk 30
g. Kashmere Gate 34
h. Vidhan Sabha 38
i....
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