Catchment Area Analysis for 24 Hour Fitness in Cochin

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  • Topic: Banks of India, Kerala, Kochi, India
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CATCHMENT AREA ANALYSIS FOR 24 HOUR FITNESS IN COCHIN, KERALA

SYNOPSIS OF CATCHMENT AREA STUDY

SL NOTABLE OF CONTENTSPAGE NO
1Catchment area PTA, STA, TTA2
2Vytila and vicinity7
3Property demand12
4Infrastructural growth12
5Findings14
6Strategy for 24 hour fitness14
7Reference15

CATCHMENT AREA

PRIMARY TRADE AREA
LOCATIONDRIVING DISTANCE
Elamkulam2 mins
Vytilla2mins

TERTIARY TRADE AREA
LOCATIONDRIVING DISTANCE
Gigi Nagar15 mins
Panapilly Nagar16 mins

SECONDARY TRADE AREA
LOCATIONDRIVING DISTANCE
KSRTC BUS STAND7 mins
Kadavanthara8 mins

24 Hour Fitness is an international fitness brand. The trade area is divided as primary, secondary and teritiary on the basis of time taken by drive to reach the destination. 1-5 mins drive is considered for primary, 6-10 mins for secondary and 11-15 mins for teritiary trade area. This is based on the fact that, time required to reach a fitness centre is highly deterministic.

TRADE AREA ANALYSIS:

PTA – PRIMARY TRADE AREA
STA – SECONDARY TRADE AREA
TTA – TARTIARY TRADE AREA

Primary Catchment

The Primary Catchment is within 0-5 minutes’ drive to 24 Hour Fitness. The areas are: •Vyttila
Elamkulam

Therefore the primary catchment of 24 Hour Fitness is strategically situated amidst the densely populated Vyttila and Elamkulam areas.

Secondary Catchment

The Secondary Catchment is within 5-10 minutes’ drive. The areas are:

Kadavanthra
Ponnurunni

Therefore the secondary catchment of 24 Hour Fitness is the densely populated Kadavanthara which is a residential area.

Tertiary Catchment

The Tertiary Catchment is within 10-20 minutes of drive time. The areas are:

Giri Nagar
Panampilly Nagar
Chalikkavattom

Therefore the tertiary catchment of 24 Hour Fitness is the thickly populated Giri Nagar, Panampilly Nagar and Chalikkavattom which is a core residential area.

The primary, secondary and teritiary trade areas cover the important and potential residential areas of Cochin. The target consumers of 24 hour fitness can easily access the brand with this location. Road Ways

The Sahodaran Ayyapan road from west to Vytila is common for all the target consumers from Kadavanthara, Panampally, Kaloor. This is the primary roadway for 24 Hour fitness. This location completely restricts the flow of customers to the Gold Gym Vytila, which is a competition. The Edapally Vytila road brings in customers from north. These are the primary roadways which is sccesible for the target customers. It is giving a direct competition to Gold Gym, Vytila, which is comparatively low priced and infrastructuraly poor compared to 24 Hour Fitness. Vytila and vicinity

Vyttila is an intersection as well as the name of a region in the city of Kochi, in the state of Kerala, India. It is one of the largest as well as the busiest intersections in Kerala. This node intersects the main north-south artery of the state of Kerala, namely, the National Highway 47, with three city roads of Kochi viz, the S. A. Road (east-west), the Vyttila-Petta Road, and the Thammanam Road. Vyttila hosts the Kochi Mobility Hub, which converges different ways of surface transport (namely, local as well as long distance buses, rail, Metro Railand inland water transport) to the city onto a single node.

Institutions
Vyttila is home to hospitals like the Welcare Hospital and the Mother & Child Hospital. The State Bank of India, State Bank of Travancore, Punjab National Bank, Corporation Bank, Vijaya Bank,Bank of Baroda, Federal Bank, South Indian Bank all have branches in this area. Toc H Public School, St. Rita's H.S Ponnurunni, C.K.C.L.P.S are schools located in Vyttila. There are several supermarkets (prominent among them include V-Mart and the Margin Free Market chain of mini-super markets) in this area in addition to several mom & pop stores and pharmacies. Eateries like K.R Bakes,...
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