Casual Dining in Pizza Hut

Abstract
    This report could be totally divided into 7 parts: Introduction, 3C Analysis, SWOT Analysis, Marketing Mix, Conclusion, References and Appendix. We aim at studying how Pizza Hut operates so successful all around the world, and try our best to find its weaknesses and threats as well.
  Through searching online, experiencing the services of Pizza Hut which to help us to catch more information about Pizza Hut, and their concept of Casual Dining.
    All in all, the achievement of Pizza Hut could own to their strategy of keeping pace with time. They keep updating their concepts of marketing strategies and their products.
CONTENTS
Introduction………………………………………………………….5
Body…………………………………………………………...………6
  3Cs Analysis............................................………………………6
  SWOT Analysis………………………………………...….……….8
  Marketing Mix........................................……………..……......10
Conclusion………………………………………………………….13
Reference………………………………………………………….. 15
Appendix…………………………………………….………………16

Introduction
    The study subject is Pizza Hut. We make understanding of Pizza Hut mainly from these three aspects: 3Cs analysis (Company, Customers, and Competitors), SWOT, Marketing Mix (Place, Product, Price, and Promotion). We would like to find the main reasons of Pizza Hut’s success and their disadvantages, and also we would make some suggestions according to these problems, hoping that our recommendations could make sense.

Company, Customers and Competitors

Pizza Hut is a famous American restaurant chain and international franchise that offers different styles of pizzas. By offering customers happy environment, food ,and service, Pizza Hut wants to create an atmosphere of joyful, which attracts thousands of customers. However, Pizza Hut still has some strong competitors, such as dominos.

Company
Pizza Hut is always evolving and aiming to bring the best European flavors to wherever it operates in. What is more, Pizza Hut strives to make... [continues]

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