Castrol Motor Oil Marketing Plan
Castrol Motor Oil
[pic]
Marketing Plan
Date:
April-09
Table of Contents
Statement of Confidentiality & Non-Disclosure 2
I．Executive summary: 4
II. Situation and environment analysis 5
¬ SWOT Summary: 5
″ Strengths 5
″ Weaknesses 6
″ Opportunities 6
″ Threats 7
¬ Segmentation 8
¬ Positioning Maps 9
¬ Competitor Analysis 11
III. Opportunity Identification, Assessment and Assumption 12
IV. Objectives 13
V. Marketing Strategy 15
¬ Target Market Selection 15
¬ Target Market Profiles 16
″ Car body shops profile: 17
″ Car dealers profile: 17
″ Wholesalers profile: 18
¬ Positioning 19
″ Strategic Orientation 19
″ Differentiation 20
″ Defend ability 21
″ Brand Personality 21
APPENDIX 23
Statement of Confidentiality & Non-Disclosure
This document contains proprietary and confidential information. All data submitted to _________________ is provided in reliance upon its consent not to use or disclose any information contained herein except in the context of its business dealings with ___________. The recipient of this document agrees to inform its present and future employees and partners who view or have access to the document’s content of its confidential nature.
The recipient agrees to instruct each employee that they must not disclose any information concerning this document to others except to the extent that such matters are generally know to, and are available for use by, the public. The recipient also agrees not duplicate or distribute or permit others to duplicate or distribute any material contained herein without _____________’s express written consent.__________ retains all title, ownership and intellectual property rights to the material and trademarks contained herein, including all supporting documentation, files, marketing material, and multimedia.
BY ACCEPTANCE OF THIS DOCUMENT, THE RECIPIENT AGREES TO BE BOUND BY THE AFOREMENTIONED STATEMENT.
I．Executive summary:
Castrol was established on 19th March 1899 in
[pic]
Marketing Plan
Date:
April-09
Table of Contents
Statement of Confidentiality & Non-Disclosure 2
I．Executive summary: 4
II. Situation and environment analysis 5
¬ SWOT Summary: 5
″ Strengths 5
″ Weaknesses 6
″ Opportunities 6
″ Threats 7
¬ Segmentation 8
¬ Positioning Maps 9
¬ Competitor Analysis 11
III. Opportunity Identification, Assessment and Assumption 12
IV. Objectives 13
V. Marketing Strategy 15
¬ Target Market Selection 15
¬ Target Market Profiles 16
″ Car body shops profile: 17
″ Car dealers profile: 17
″ Wholesalers profile: 18
¬ Positioning 19
″ Strategic Orientation 19
″ Differentiation 20
″ Defend ability 21
″ Brand Personality 21
APPENDIX 23
Statement of Confidentiality & Non-Disclosure
This document contains proprietary and confidential information. All data submitted to _________________ is provided in reliance upon its consent not to use or disclose any information contained herein except in the context of its business dealings with ___________. The recipient of this document agrees to inform its present and future employees and partners who view or have access to the document’s content of its confidential nature.
The recipient agrees to instruct each employee that they must not disclose any information concerning this document to others except to the extent that such matters are generally know to, and are available for use by, the public. The recipient also agrees not duplicate or distribute or permit others to duplicate or distribute any material contained herein without _____________’s express written consent.__________ retains all title, ownership and intellectual property rights to the material and trademarks contained herein, including all supporting documentation, files, marketing material, and multimedia.
BY ACCEPTANCE OF THIS DOCUMENT, THE RECIPIENT AGREES TO BE BOUND BY THE AFOREMENTIONED STATEMENT.
I．Executive summary:
Castrol was established on 19th March 1899 in