LECTURE: MR IRFAN
PROJECT: CASE STUDY ON WEGMANS FOOD MARKETS
| | 1940's
| | 1950's
| | 1970's
| | 1980's
| | 2008
| | 2008
“Looking Back and Moving Forward”
A CASE STUDY ON WEGMANS FOOD MARKETS
How do customers judge the quality of a supermarket?
ANSWER: The customers judge the quality of a supermarket from different aspects and in varied ways. They judge a supermarket in terms of their own wants 、 necessities and how they feel when they are in the supermarket. On my own mind, most of the customers will judge the quality of a supermarket in the following ways: 1) There are many different kinds of goods meeting different needs of the customers .It means that the supermarket should keep a wide range of products so that customers can pick and choose from them. They will go to the supermarket directly when they want to buy something in one stop because they are sure that they can get all the goods with 100 percentages there and need not go to different markets to buy all the good they need. 2) The quality of the customer service that they receive in the store also plays a important role. Customers will feel comfortable whey then do shopping in the supermarket by providing wonderful service and they will be satisfied with the behavior of the supermarket. 3) Competitive price: a supermarket who can provide cheaper Price with same products will won the customers’ believe and attract more customers come here. 4) Quality of the merchandise: the most of the customers are willing to buy products with high quality and competitive price. 5) Various products and services: Various products and services should be made available to the customers under one roof so that he gets a complete shopping experience in the...