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GANNON UNIVERSITY
Dahlkemper School of Business Administration
GMPA 601 X1/1X: Strategic Planning
Spring 2014
Catalog Description
This course will teach you how to do effective strategic planning. Strategic planning is the art and skill of deliberately matching the organization’s resources to the environment in order to maximize the contribution of its mission and its customers.
Prerequisites: GMPA511
3 credits
Instructor:
Dr. Ross C. Alexander
Office hours:
Sunday, Tuesday, Thursday 700-900 pm EST (virtual, online)
Phone:
765-277-1225
Email:
Alexande034@gannon.edu
Class meetings:
Online
Course Description:
Organizational strategy boils down to two critical elements: how do I survive, and how do I prosper, in a dynamic (and often competitive) environment? Simply put, to survive and flourish, organizations must adapt to the opportunities and threats presented by their environments in their effort to provide value to their constituents. As a strategist, you must be able to understand your environment, know how your product or service satisfies the search for value in the environment, and recognize how you can develop and exploit capability differentials and external organizational relationships to attain your organization’s mission.
Our course in strategic management will take a managerial approach, focusing on developing skills and techniques that can help you and your organization to “know where they are going” and to make decisions that allow your firm to identify and plan out the best road to “get you there.“ We’ll first study some of the foundational views and approaches to strategic management, and spend some time investigating how strategic decisions are made. With that in mind, we’ll develop a “Balanced Scorecard” approach to strategic planning, offering your organization a framework for developing its mission in a way that 1) satisfies the value demands of those stakeholders critical to the funding and continuing operation
Dahlkemper School of Business Administration
GMPA 601 X1/1X: Strategic Planning
Spring 2014
Catalog Description
This course will teach you how to do effective strategic planning. Strategic planning is the art and skill of deliberately matching the organization’s resources to the environment in order to maximize the contribution of its mission and its customers.
Prerequisites: GMPA511
3 credits
Instructor:
Dr. Ross C. Alexander
Office hours:
Sunday, Tuesday, Thursday 700-900 pm EST (virtual, online)
Phone:
765-277-1225
Email:
Alexande034@gannon.edu
Class meetings:
Online
Course Description:
Organizational strategy boils down to two critical elements: how do I survive, and how do I prosper, in a dynamic (and often competitive) environment? Simply put, to survive and flourish, organizations must adapt to the opportunities and threats presented by their environments in their effort to provide value to their constituents. As a strategist, you must be able to understand your environment, know how your product or service satisfies the search for value in the environment, and recognize how you can develop and exploit capability differentials and external organizational relationships to attain your organization’s mission.
Our course in strategic management will take a managerial approach, focusing on developing skills and techniques that can help you and your organization to “know where they are going” and to make decisions that allow your firm to identify and plan out the best road to “get you there.“ We’ll first study some of the foundational views and approaches to strategic management, and spend some time investigating how strategic decisions are made. With that in mind, we’ll develop a “Balanced Scorecard” approach to strategic planning, offering your organization a framework for developing its mission in a way that 1) satisfies the value demands of those stakeholders critical to the funding and continuing operation