Fear could have been a powerful persuasive technique used by the authority figures. From the looks of the pictures, the conditions at Abu Ghraib were a scary environment to begin with. Scaring the guards may have been a reason they obeyed and performed the acts they did.
fear appeals can effectively persuade under the following four conditions: (1) the target of the message is convinced that the dangers mentioned are serious; (2) the target is convinced that the dangers are quite probable; (3) the target is convinced that the recommendations to avoid the dangers will be effective; and (4) the target believes that he or she can competently take the recommended action (Franzoi 206).
These fearful conditions could have been met at Abu Ghraib. The "target, better known as the guard were; (1) probably convinced that they would be reprimanded if did not follow orders; (2) the target thought that the authority figure would indeed carry out a punishment for disobedience; (3) the target was convinced that the punishment would have been severe; (4) the target knew he/she could complete the awful requests. If these conditions were met the, guards were persuaded by the authorities.
The involvement of the guards was obvious; they... [continues]
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