Case I Apple Inc.: Taking a Bite Out of the Competition
March 12, 2012
Case I Apple Inc.: Taking a Bite Out of the Competition
I. Case Profile
Apple Inc. is concerned that without their CEO Steve Jobs, Apple will not be as innovative then they are with him. Steve Jobs was one of the founders of Apple in 1976. Jobs set the mission of empowering individuals, one person-one computer, which he wanted to with great detail. In 1977 the first version of the Apple II was the first computer available for use by ordinary people. By 1980 Apple was the industry leader and went public in December.
Most innovations occurred after 1998, when Apple was under Steve Jobs leadership. During this period the company’s strategy was “its unique ability to design and develop its own operations system, hardware, application software, and services to provide its customers new products and solutions with superior ease-of-use seamless integration and innovative industrial design.” This strategy required product design, marketing expertise, and great attention to operational details.
When it was announced that Job’s had health problems and he would now only be involved in major strategic decisions Apple shares dropped 7.56 percent. In 2004 Apple was at the top of Business Week’s Most Innovative Companies. They were different than other companies because the excelled in innovation, revenues, and margins.
Since then Apple has released its first major non computer product the iPod, which is an MP3 music player. When then they introduced iTunes where people could buy songs, games, movies to download on their iPod. They also introduced the iPhone which is a wireless phone, music and video player, and a mobile internet browsing device. II. Situational Analysis
General external environment Political/Legal – The debate over ‘Net Neutrality’ has entered the political arena, with bills being drafted in Congress and the FCC waiting in the wings to impose regulation if need be. Changing the way the Internet operates may de-incentivize new
Case I Apple Inc.: Taking a Bite Out of the Competition
I. Case Profile
Apple Inc. is concerned that without their CEO Steve Jobs, Apple will not be as innovative then they are with him. Steve Jobs was one of the founders of Apple in 1976. Jobs set the mission of empowering individuals, one person-one computer, which he wanted to with great detail. In 1977 the first version of the Apple II was the first computer available for use by ordinary people. By 1980 Apple was the industry leader and went public in December.
Most innovations occurred after 1998, when Apple was under Steve Jobs leadership. During this period the company’s strategy was “its unique ability to design and develop its own operations system, hardware, application software, and services to provide its customers new products and solutions with superior ease-of-use seamless integration and innovative industrial design.” This strategy required product design, marketing expertise, and great attention to operational details.
When it was announced that Job’s had health problems and he would now only be involved in major strategic decisions Apple shares dropped 7.56 percent. In 2004 Apple was at the top of Business Week’s Most Innovative Companies. They were different than other companies because the excelled in innovation, revenues, and margins.
Since then Apple has released its first major non computer product the iPod, which is an MP3 music player. When then they introduced iTunes where people could buy songs, games, movies to download on their iPod. They also introduced the iPhone which is a wireless phone, music and video player, and a mobile internet browsing device. II. Situational Analysis
General external environment Political/Legal – The debate over ‘Net Neutrality’ has entered the political arena, with bills being drafted in Congress and the FCC waiting in the wings to impose regulation if need be. Changing the way the Internet operates may de-incentivize new