Case Survey

Only available on StudyMode
  • Download(s) : 95
  • Published : December 11, 2012
Open Document
Text Preview
1) HOSPITALITY INDUSTRY :

Hospitality is the relationship between guest and host, or the act or practice of being hospitable. Specifically, this includes the reception and entertainment of guests, visitors, or strangers, resorts, membership clubs, conventions, attractions, special events, and other services for travelers and tourists. Hospitality industry is growing in gujarat at a tremendous rate. The economic growth of gujarat has also created a growing domestic market for spas , resorts, golf clubs, wildlife camps, beach properties . Gujarat is also well known for its heritage hotels, mainly converted forts, palaces, havelis and colonial period bunglows which have been sympathetically resorted and renovated to retain their historical and architectural character.

NAME OF HOTELS| PLACE| CHARACTERISTIC| CSR ACTIVITIES|
1)COURTYARD MARRIOTS| * Ahmedabad ( Gujarat)| * Internationally acclaimed * 3700 properties across 73 countries. * Marriot india is a division of marriot international hotel chain * In india , first established in 1998 in goa as goa resort marriot.| * Effort in providing shelter, food and health activities. * Creates career oppurtunities for associates at work place. * Promotes and support hospitality education. * Promotes travel and tourism and enhance economic development. * Promote green , and also preserve and conserve the resources. * Undergo rainforest protection and underground water protection.| 2) SHARMA RESORT| Ghandhidham (kutch) Gujarat.| * Resort in kutch region * Sprawling 35 acres of land. * Good facilities and serene env. * 52 km away from bhuj airport.| * Organize workshop and seminars for NGO s and social activities. * Provide service to govt. programme held in gandhidham * Encourage pollution free environment. * Training and development to staff members.| 3) CAMBAY RESORT| * Ahmedabad * Ghandhinagar| * Started its journey with cambay spa resort in ghandhinagar in2004 * Its 5* luxury hotel * It is a flagship brand of Neesa Leisure Limited (NLL) * Its chain has 8 properties all across jaipur , Udaipur and kerala | * Encourages MICE (meeting ,incentive tour , conference, exhibition) and lead to corporate devlopnt. * Increase tourism by providing ayurvedic spa and various refreshment centre.| 4) PVR| * Ahmedabad * Baroda * Surat * Gandhinagar| * PVR stands for Priya village roadshow cinema. * It was a joint venture between priya exhibitors private limited and village roadshow limited in 1995 with 60:40 ratio * They are located in 35 areas * Ajay bhijli is the chairman.| * It undertake Network for Enablement Social Transformation ( NEST) * Show GREEN FILM (films related to env. Issues) * CINE ART (undertake entertaining , encouraging, and educative , ecological activities) * Use BIO- BLOCK system in washroom urnals. * Publish csr and sustainability report.

|
5) TAJ GROUP| * Ahmedabad| * In ahmedabad , its chain is known by the gateway * Hotels are divided in 8 zones * They are located in 21 cities * The gateway are founded under the taj group * There are 40 operating hotels.| * It joins with various NGOs and train the underprivilege people. * It preserves and maintain our culture and heritage. * It associates with “PARAMPARIK KARIGAR” and identifies the work of artisians and craftmen. * It uses its area of competencies for economic development.|

OTHER ARE : Hotel Cama, The Grand Bhagwati, The Balaram Palace Resort, The Orchard Palace, Rajwant palace, Royal Orchid Ahmedabad Central, The Fern Hotel, Lemon Tree Hotel, Fortune Landmark, Pride Hotel, The Metropole hotel, Suraya Palace, Nidra Hotel

2) TECHNOLOGY AND KNOWLEDGE BASED INDUSTRIES

The companies which require constant innovation in technology and advancement in...
tracking img