A Case Study on Wal-Mart
Marketing Management (MKT606)
1. From the case study and the Wal-Mart corporate website, what do you believe is the strategic plan for the company?
Domination of Wal-Mart in retailing industry is itself a story of a successful business model. There are several factors and some of them is still a mystery for the opponent to understand about the existing weaknesses. Wal-Mart has ultimate strategy in its formulation which made Wal-Mart to dominate in the retailing market. In US as well as in globe Wal-Mart presence and its growth by expansion can’t be avoided which created widespread recognition and awesome customer satisfaction in customer relation. It is proved by the several case studies that Wal-Mart basically endeavors on the three very generic strategies which are consisting Differentiation Strategy, cost leadership and Focus Strategy. Managers are putting their hard efforts to make Wal-Mart ultimate and unique organization which ultimately drives customers to come Wal-Mart and buy products and I believe this is the one key factor for the success of Wal-Mart. Low Price Strategy which operates on daily basis builds trust in customers. Internal resource and inventory system are superb which are based on latest RBV (Resource Based View) which explains competitive heterogeneity that is certainly based on the competitor’s resources and capabilities. Their main strategy lies in selling goods to the customers in very low price means cutting prices very low as much as possible while company’s profit increases by selling bulk of sales. New Technologies are implemented in Wal-Mart internally (Inventory and resource management) as well as externally which you can see while billing and product advertisement. Expansion of Wal-Mart in US as well as whole globe is also one of the strategic goal for profits and success. All over the world total 4000... [continues]
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