Case Study - Trap-Ease America

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Q 1. Martha and the Trap-Ease America investors believe they face a once-in-a-lifetime opportunity.What information do they need to evaluate this opportunity? How do you think the group would write its mission statement? how would you write it? A 1. I think they believe that they have a one-in-a-lifetime opportunity because Trap-Ease is an new and innovative idea for a mouse trap so it can be potential for the company’s growth and profit but in order to fully take advantage of this opportunity Trap-Ease America will have to first find out the actual needs and wants of their potential costumers which i think should not be limited to only women, they need to find out if the customers actually need a product with these many additional features because the customers might wish or even want such a hygienic and safe approach for a mouse trap but might not be willing to pay the extra cost that comes with it. Trap-ease America also needs to determine the products strength, weakness, opportunities and threats to further analyze and decide how they want to sell the product and use this opportunity to its fullest. I think that the mission statement should be written in a such a way where it describes how this mouse trap is something different and innovative compared to its traditional counter parts because i think if the difference is clearly mentioned in the mission statement than it would definitely catch the interest of the customer when they are deciding on which mouse trap to buy. i think that the mission statement should be something like this ‘Use Trap-Ease Mouse Trap to catch any mouse lurking around in a much CLEANER, SAFER and more EFFECTIVE way’.

Q 2. Has Martha identified the best target market for Trap-Ease? What other market segments might the firm target? A 2. Martha has targeted women for her product. This is a good marketing segment to start off with but Martha is specially targeting the women who are housewives and who are usually at home and the...
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