Case Study Translating Talent In Three Businesses
Case Study: Translating Talent in Three Businesses
1. How does Sol y Canto define its business? Identify the offer, the target market, and the product and delivery capability.
Sol y Canto define its business by creating “music and performances that move, delight, excite and connect—connect that audience to the richness of Latin American culture; connect individuals, Hispanic and non-Hispanic, to each other through shared experience of music, poetry, humor and a joyful, playful vibe; and connect us all to our hopes and visions of a better world.”
They have a wide target market ranging from preschoolers to senior adults in a wide variety of settings. Depending on the number of performers, the events can last anywhere between 45 minutes to two hours. They perform primarily in the US and Puerto Rico at concert halls/venues, school settings, and senior centers as part of their nonprofit’s mission to serve the community.
Sol y Canto was founded as a result of an experience. In 1984 my husband and I met through a three-week cultural exchange tour to Nicaragua. We created our first band, Flor de Cana, out of that life changing event, committed to signing about the reality in Central America and opening the eyes of the North American people as to the role of our government in Nicaragua’s war in the mid-1980s.
“Sol y Canto’s mission is to create music and performances that move, delight, excite and connect that audience to the richness of Latin American culture; connect individuals, Hispanic and non-Hispanic, to each other through shared experience of music, poetry, humor and a joyful, playful vibe; and connect us all to our hopes and visions of a better world.”
Their target market has a wide range from young children to senior adults in a variety of setting. Their events can go for 45 minutes to two hours depending on the number of performers. They usually perform in the US and Puerto Rico concerts. Schools, senior care centers for their nonprofit.
2. Describe
1. How does Sol y Canto define its business? Identify the offer, the target market, and the product and delivery capability.
Sol y Canto define its business by creating “music and performances that move, delight, excite and connect—connect that audience to the richness of Latin American culture; connect individuals, Hispanic and non-Hispanic, to each other through shared experience of music, poetry, humor and a joyful, playful vibe; and connect us all to our hopes and visions of a better world.”
They have a wide target market ranging from preschoolers to senior adults in a wide variety of settings. Depending on the number of performers, the events can last anywhere between 45 minutes to two hours. They perform primarily in the US and Puerto Rico at concert halls/venues, school settings, and senior centers as part of their nonprofit’s mission to serve the community.
Sol y Canto was founded as a result of an experience. In 1984 my husband and I met through a three-week cultural exchange tour to Nicaragua. We created our first band, Flor de Cana, out of that life changing event, committed to signing about the reality in Central America and opening the eyes of the North American people as to the role of our government in Nicaragua’s war in the mid-1980s.
“Sol y Canto’s mission is to create music and performances that move, delight, excite and connect that audience to the richness of Latin American culture; connect individuals, Hispanic and non-Hispanic, to each other through shared experience of music, poetry, humor and a joyful, playful vibe; and connect us all to our hopes and visions of a better world.”
Their target market has a wide range from young children to senior adults in a variety of setting. Their events can go for 45 minutes to two hours depending on the number of performers. They usually perform in the US and Puerto Rico concerts. Schools, senior care centers for their nonprofit.
2. Describe