The Sincere Company Limited Case Study
Case study : The Sincere Company Limited ( SWOT )
Strength:
1. Personal Finance : the company was founded by a Chinese businessman, Mr Ma Ying-pui, together with 11 other shareholders, with capital of HK $25,000
2. Competive adv. : Several new business practices, such as a ' one-price policy ', issuing receipts for transactions and employing women in the salesforce
3. Growth rate : From 1909 , the sales volume increased every year after they incorporated in Hong Kong as a limited company
4. Long-established reputation of the company ( Is one of the Hong Kong's oldest and most respected retail group)
5. Leadership : Be the first company to held a fashion show in Hong Kong department store
6. Location : In 1963, a branch was opened in Mongkok on Kowloon side ( Besides of the store was just only located on Hong Kong side)
Intro.
Four Seasons is the world premier luxury hotel management organization and a famous international brand hotel.
S:
- Located in the Central District and the International Financial Centre of Hong Kong. Besides, the hotel is also just next to the Victoria Harbourlocated near the Exchange Sqaure and the HK Macau Ferry Terminal.
- The hotel has 345 rooms and 54 suites，each rooms are wealthy decorated with Asian and Western style with a huge floor window.
- Customer can enjoy the view of the Victoria Harbour, Kowloon and Hong Kong Island side area and the Peak
- Customer-based brand equity of Four Seasons is positive. Benefited by strong brand equity
- Four Seasons was Trusted Brands 2009 winner in Asia, also elected to be one of the best international hotels, which gets AAA 5 Diamond level, by Travel and Leisure Magazine and Zagat Restaurant Magazine.
W:
- Four Seasons is unsuitable to adjust downward the pricing of services / products to accommodate the market ( High end consumption crowd and companies are the only target audiences of Four Seasons HK )
- The cost of driven customer
Strength:
1. Personal Finance : the company was founded by a Chinese businessman, Mr Ma Ying-pui, together with 11 other shareholders, with capital of HK $25,000
2. Competive adv. : Several new business practices, such as a ' one-price policy ', issuing receipts for transactions and employing women in the salesforce
3. Growth rate : From 1909 , the sales volume increased every year after they incorporated in Hong Kong as a limited company
4. Long-established reputation of the company ( Is one of the Hong Kong's oldest and most respected retail group)
5. Leadership : Be the first company to held a fashion show in Hong Kong department store
6. Location : In 1963, a branch was opened in Mongkok on Kowloon side ( Besides of the store was just only located on Hong Kong side)
Intro.
Four Seasons is the world premier luxury hotel management organization and a famous international brand hotel.
S:
- Located in the Central District and the International Financial Centre of Hong Kong. Besides, the hotel is also just next to the Victoria Harbourlocated near the Exchange Sqaure and the HK Macau Ferry Terminal.
- The hotel has 345 rooms and 54 suites，each rooms are wealthy decorated with Asian and Western style with a huge floor window.
- Customer can enjoy the view of the Victoria Harbour, Kowloon and Hong Kong Island side area and the Peak
- Customer-based brand equity of Four Seasons is positive. Benefited by strong brand equity
- Four Seasons was Trusted Brands 2009 winner in Asia, also elected to be one of the best international hotels, which gets AAA 5 Diamond level, by Travel and Leisure Magazine and Zagat Restaurant Magazine.
W:
- Four Seasons is unsuitable to adjust downward the pricing of services / products to accommodate the market ( High end consumption crowd and companies are the only target audiences of Four Seasons HK )
- The cost of driven customer