Case Study Smartcard

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Management 581 Case I, Smart Card, LLC page 84-86
Smart Card Marketing Plan

Smart Card Marketing Plan
Company Overview:
Smart Card Marketing Solutions is a company established in 2003 that provides prepaid card services to customers seeking an alternative to credit cards and as a form of electronic records for merchants in regards to recording a customer buying behavior. Smart Card Marketing Solutions (referred to in this paper as SMKG going forward) offered four types on services: GoSmartCard, Velocity money, Velocity Merchant, and prepaid wireless. Each of the services, in addition to the audience, back ground on the market, strengths and weaknesses of the company, and marketing strategies. Types of Service and Competition

Go Smart Card
The GoSmartCard is a service that allows companies to use the card and incentive programs. This is offered to merchants and retailed and personal account information. The platform itself is a real-time internet based application that monitors the transaction in real-time and allow for merchants to access the information. The competition could be any company or retailer that offers gift cards. This service is offered by many retailers already. This service is already in the market and for some time now. Velocity Money

The service includes two card types: Pin Debit Card, which is used by customers as one would a traditional debit card and a Master debit card, which operates like a traditional Master card. Both are attractive features but there lies a flooded market with lots of competition Velocity Merchant

This service allows electronic check processing. This feature has been offered by Tele-Check for many years. The advantage to this feature is the e-commerce site that offers additional features such as private labeling on Master card and instant money transfers. Those are two attractive features. Prepaid Wireless

Now prepaid wireless is a service offered, which allows the retailer does not have to pay for a...
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