Case Study Page 209: Overbooked: the Front-Office Perspective.

Topics: Franchising, Contract, Business model Pages: 2 (511 words) Published: May 29, 2013
Case study page 209: Overbooked: The Front-Office Perspective. Overbooking?

The case discusses what could be done, the possible alternatives and solutions that person can do in order to fix the problem of overbooking, in this case it is from a Front-Office Perspective. Personally if I had to face a similar situation I would have several options to follow and do.

First issue is when guests are doing booking to rooms. This part of the booking process is the most important process, in which the guests book a room in the hotel either online or by the employee helps. While doing reservations , the hotel must have a guarantee, meaning that there should be a law or system, in which allows the booking of rooms by people who are really going to show on, a certain big fee or percentage of the total fee should be paid prior to the arrival of the guest, this would ensure to the hotel that the guest will surely come and won’t disappear and at the same time this will be a motivation to the guest to come, since she/he already paid an amount of money, they don’t want loose the money they paid for the reservation they made, thus they will show . In a nutshell this should be a strategy hotels use while doing booking.

Case study: To Flag or not to Flag-and If So, Which flag?

1.As it is known franchising, is the practice of using another firm's successful business model. What is a franchise agreement? Is a legally binding agreement which outlines the franchisor's terms and conditions for the franchisee. The franchise agreement also clearly outlines the obligations of the franchisor and the obligations of the franchisee. Since the best franchise application has a fee of $20000 and there is 2% revenue marketing fee, and a reservation fee of $4 per room, I would go with this option since it is the best option that is on ground. If Joy and Bob agree to be part of that franchise corporations, they would have a famous name, and that would attract...
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