Case Study on Worldclase Manufacturing

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  • Topic: Tata Nano, Tata Motors, Maruti 800
  • Pages : 4 (1128 words )
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  • Published : March 7, 2011
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on Worldclase manufacturing
To the Students of PGDM (Operations Management: Elective – World Class Manufacturing

Assignment: Please find below two case studies. Please form teams of 4-5 students. Analyze the cases and develop strategies to become world class. Please submit your report in written form.

Last date for submission: 10th March

Case - 1
Manufacture of World Cheapest Car: TATA NANO

M/s Tata Motors launched the world cheapest car in March, 2009. The car was developed totally indigenously by M/s. Tata motors. The organization made all efforts to ensure a highly efficient design examining each subassembly: Engine, Transmission, Steering and related components.

The R&D team involved all the departments namely Engineering, Manufacturing, Quality control, Purchase and external Suppliers & Customers. The margins expected are low because the car is priced low. The low priced car attracted a large number of Indian consumers and the initial order booking itself was around 2 lakhs.

M/s. Tata Motors could come out with low priced car by setting up a targeted cost and innovative design. M/s. Tata was able to bring a car which is fuel efficient, environment friendly, meeting the safety and environment requirements.

The Tata Nano, developed the people’s car, at the least manufacturing cost in the world. It is a city car launched by India's Tata Motors at the 9th annual Auto Expo on January 10, 2008 at Pragati Maidan, New Delhi, India. The standard version of the Nano (without air conditioning, radio or power steering) will cost Rs 100,000 (not including levies such as VAT/LT, transport and delivery charges). The choice of price has led to the Nano being called the "one lakh car".

According to Tata Group's Chairman Ratan Tata, the Nano is a 33 PS (33 hp/24 kW) car with a 623 cc rear engine and rear wheel drive, and has a fuel economy of 4.55 L/100 km (21.97 km/L) under city road conditions, and 3.85 L/100 km on highways.. It is the first time a...
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