Case Study on Kodak

Kodak Group Case Study
Bus 188
Section
W 3:00-5:45
April 28, 2004

Jessica Lo
Calvin Ng
Yvette Olmos
Tiffany Taubodo
Tuan Tieu
Julie Xiong

Table of Contents

Outline ….…………………………………………………. ….. Page 3-4
Kodak’s History ………………………………………………….. Page 5-7
Current Status of Kodak ………………………………....... Page 7-10
Strengths ………………………………………………………… Page 11-12
Weaknesses ………………………………………………………… Page 12-13
Kodak’s External Opportunities and Threats ………………… Page 13-14
Porter’s Model …………………………………………………. Page 15-18
Kodak’s Strategy ………………………………………………….. Page 18-21
Endnotes …………………………………………………………. Page 22-24
Bibliography ………………………………………………….. Page 25-27
Division of Labor ………………………………………………….. Page 28

OUTLINE

1.Company: Kodak
a.Background of Kodak
i.When was it established
ii.Company mission statement or goal
iii.Founder and executives
iv.Stage of Kodak
v.Significant challenges faced or opportunities
b.Background of Digital camera
i.When was it established
ii.Stages of Digital camera
iii.Significant challenges faced
c.Current Status of Kodak
i.Sales & Revenue
ii.Company location(s)
iii.Number of employees
iv.Suppliers
v.Customers
vi.Competitors
vii.Company’s use of IT and IS – where in its value chain is IT/IS applied?
2.Internal
a.Strengths
i.Improvements
ii.Weakness
b.Internal weakness
i.Improvements
ii.Weakness
c.External Opportunities
d. External Threats

3.Porters Competitive Forces model
a.key external challenges or opportunities
b.suppliers, customers and existing competitors threats
c.new entrants/new competitors
d.substitutes
4.Kodak’s strategy
a.Cost leadership
b.Differentiation
c.Competitive position
d.IT/IS
5.Division of labor
a.Responsibility area of research
i.Background of Kodak, background of digital camera – Jessica
ii.Current Status of Kodak - Julie
iii.Porter’s Competitive model – Calvin
iv.Kodak’s Strategy - Tiffany
v.Internal strengths and Internal weakness – Yvette
b. Coordinator for... [continues]

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