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Case Study on Communicating with the Millennials

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Case Study on Communicating with the Millennials
Communicating With the Millennials Essentially, communication has become the most indispensable element in an institution in determining the organizational success. An institution cannot exist without communication, especially the type of communication that keeps the employees up to date and well-informed about the organization’s vision and strategies as well as to help every individual in the company to work together with a common purpose. The communication between the employer and its employees are vital because through communication, the employer is more able to understand each individual employee’s feelings which, then the employer can make an attempt to change an unsatisfactory situation into a satisfactory work environment.
In careful review, significant changes in the workplace are the result of new and advanced technologies. Developments in technology and communication have gone hand-in-hand; the latest technological development is the internet. This has resulted in the advancements of the science of communication to a new level called telecommunication. The process of human communication and interaction has evolved and changed throughout the different generations.
In the same way, there are distant differences between the technology-driven eras versus other generations, especially between the diverse work styles, expectations and career perspective of younger and older workers. Much less, today’s younger generations such as Generation Y, Millennials, and now the future Generation Z children. The problem with these younger generations is the fact that they are creating an infamous perceiving reputation about them in the workplace.
Above all, Millennials are comprised of more than a quarter of the world’s population. Two thirds of them, used computers before the age of five. One of the main contributing factors of their poor behavior is that Millennials are constantly around technology, social networks and cellphones. In particular, these



Bibliography: Goldsmith, Jeff. The Long Baby Boom:An Optimistic View for a Graying Generation. United States: The John Hopkins University Press, 2008. Howe, Neil and Strauss, William. Millennials Rising: The Next Great Generation. New York: International and Pan-American, 2000. Lyons, Sean T. and Schweitzer. Managing the New Workforce: International Perspective on the Millennial Generation. United Kingdom: Edward Elgar Publishing, Inc., 2012. McCrindle, Mark. New Generations at Work: Attracting, Recruiting, and Training Generation Y. Australia: McCrindle Reaseach, 2006. McShane, Steven L. and Von Gilnow, Mary Ann. Organizational Behavior: Emerging Knowledge, Global Reality. New York: McGraw-Hill/Irwin, 2013.

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