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Case Study on Betterplace

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Case Study on Betterplace
Case Study on Better Place
According to the passage better place is a company which is driven by the impulse of making people adapt and drive electric vehicles and reduce greenhouse emissions. The companies approach is to own the battery that powers electric car and make recharge mechanism easier for Electric Vehicles consumer.
Better place is committed towards making ubiquitous charging so that they will be able to charge battery from anywhere. It can be plugged in at home, at work at work or in a public car parking space.
Better Place started its operation in 2007 with $200 million of venture funding. Better Place intended to reduce oil dependence by delivering personal transportation to give consumers affordable, sustainable alternative for fossil fuel. (As per the article published on techcrunch dated Friday, July 12th, 2013)
Now I am going to discuss the possible opportunities and threats and opportunities for starts up like Better Place. As popularity of Auto mobility operator like Better Place is directly related to E-cars. Hence, considering these facts I’m going to discuss opportunities and threats of E-cars as well for making this essay more comprehensive.
Electric vehicles unlike convenient vehicles are known to be very environment friendly. Unlike fossil fuel various medium can be chosen to charge E-car battery. For instance electricity from Nuclear energy, hydro- power or wind mills can be used to charge battery which is comparatively very cheaper than petroleum products .The US government source for fuel economy information states that EV vehicles emit no tailpipe pollutant although the power plants that produce electricity may emit them.
People these days are aware about environment problems and some philanthropist or a regular consumer with environment awareness would be more than likely to consume e-cars as they are known to be environment friendly. A traditional health impact assessment method in 25 European cities with 39 Million

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