Case Study of Northwest Airlines

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Company Study of Northwest Airlines

Business Ethics
Ms. Dixon
Albert Otos and Jesse Bucholz

Northwest Airlines is one of the pioneers in the airline travel industry and is ranked as the fourth largest air carrier in the United States today. The success of the carrier depends on the quality and reliability of the service at a practical price. Close competitors force Northwest to introduce their services by increasing efficiency. This paper will try to look at different views in the services needed to successfully complete the company's mission. The study will explain past and economic views that may give a better understanding of the current marketplace of the business.

"Northwest Airlines is engaged mainly in the commercial hauling of passengers and freight." (5) NWA is a total full service air transportation carrier that is the forth-largest air carrier in the world that services over 750 destinations located in 120 different countries on 6 continents. They run 2,600 flights daily around the world and manage more than 200 nonstop between the United States and Asia each week. The head office is based in Minneapolis/St. Paul, MN. The main connecting hubs are located at Detroit, Minneapolis, Memphis, and Tokyo. Northwest employs 50,600 employees nationwide as of Dec. 31, 1998. (6) NWA also has 1269 Stockholders as of Feb. 26, 1999. (6) Northwest continues to improve cargo shipping by proudly dedicating 12 Boeing 747 aircraft and easily becoming one of the largest cargo airlines in the world. (4) Cargo is very profitable for Northwest because "Northwest has predicted cargo revenue will top the 900 million mark in 2000". (3) The enormous fleet of aircraft contains 400 airplanes. (1) Northwest has subsidiaries wholly owned (Unless otherwise indicated by NWA) by Northwest Aircraft, Northwest Aerospace Training corps, MLT Inc, Express Airlines, and Express Airlines I. (6)

Northwest Airlines began service on October 1,...
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