Case Study of Kfc

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Xi’an International Studies University
IMPORTANT: YOUR ASSIGNMENT WILL NOT BE ACCEPTED
FOR ASSESSMENT WITHOUT COVERING SHEETS!

BTEC HND PROGRAMME:
Unit No. 8 Unit Title: Research Project
Assignment No. 1 Assignment Title: Consumer attitudes to Western fast food

* TO BE COMPLETED BY THE STUDENT:

* STUDENTS MUST SUBMIT HARD AND SOFT COPY OF EACH ASSIGNMENT

* FOR ASSESOR USE ONLY:
ACTUAL SUBMISSIONTIME AND DATE:__________________

SIGNED:_________

Xi’an International Studies University

IMPORTANT: YOUR ASSIGNMENT WILL NOT BE ACCEPTED
FOR ASSESSMENT WITHOUT COVERING SHEETS!

ASSIGNMENT BRIEF

|Unit level: |Unit no: |Date of issue: |Lecturer: | |H2 |8 |31st Mar 2011 |邢治斌( Zhibin XING) | |Unit Title: |Submission Deadline: | |Research Project | | | |17th April 2011 |

Assignment No: 1
Assignment Title: Consumer attitudes to Western fast food

Unit Outcomes, Assessment Criteria, and Grading Criteria:
|Outcome |Assessment Criteria | |No(s) | | | | | |1 |Prepare a research proposal relating to a specified area of business | | | | |1.1 |identify a research question or hypothesis and justify choice | | | | |1.2 |justify the chosen methodology in terms of the research question | | | | |1.3 |prepare an action plan with target dates and methods for monitoring and updating | | | | | |devise a code of ethics for the conduct of the study | |1.4 | | | |Conduct research using primary and secondary sources of information | |2 | | | |undertake primary and secondary research relating to the proposal | |2.1 | | | |describe and justify the chosen methodology | |2.2 | | | |Carry out the...
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