Case Study of Iceland Company in the UK
TITLE :project on Hr management on varioues team structure methods adopted by different companies. Describe the answer in tow parts
1) mention team structute and factors
2) Roles and responsibilitites
I had selected the company Iceland for the following task. Iceland a supermarket having many chains in UK has been formed in the year 1970. Iceland is being considered as a busy organization across UK and Ireland. It is known as a food supermarket which mainly deals with the Refrigerated food, meat, dairy products etc. Iceland has other 682 branches all over UK and Ireland-Jan2009.
Alternative strategy would be the one which I will be implementing it in my company as it has been seen that it is effective also it provides us with the clear scenario of our competitors, their weakness as well as strength, their marketing techniques, how do they perform during competition times the type of strategy they take in the present market conditions. After we gather all the data regarding the trend and the opponent we would be able to come up with a accurate step in order to create a marketing strategies.
To conduct this strategy you need to understand these essentials.
• Classifying nature of competitor – To make a strategy they need to have a clear idea regarding the market he is targeting his opponents. Iceland being a retail company there are many opponents such as Asda, M&S, tesco etc. giving a strong competition with regards to price, their market shares etc. these are direct opponents and off licence shops are indirect opponents.
Objective of competitor and their nature – To be in the current competitive market on has to be familiar with his opponent. If Iceland introduces an offer that buy for 40 pounds and get 5 pounds free than our opponent might introduce an offer where they will say buy for 30 pounds and get 8 pounds discount which means they don’t want Iceland to grow.
• Type of strategy used and how effective they are - All the organization uses their
1) mention team structute and factors
2) Roles and responsibilitites
I had selected the company Iceland for the following task. Iceland a supermarket having many chains in UK has been formed in the year 1970. Iceland is being considered as a busy organization across UK and Ireland. It is known as a food supermarket which mainly deals with the Refrigerated food, meat, dairy products etc. Iceland has other 682 branches all over UK and Ireland-Jan2009.
Alternative strategy would be the one which I will be implementing it in my company as it has been seen that it is effective also it provides us with the clear scenario of our competitors, their weakness as well as strength, their marketing techniques, how do they perform during competition times the type of strategy they take in the present market conditions. After we gather all the data regarding the trend and the opponent we would be able to come up with a accurate step in order to create a marketing strategies.
To conduct this strategy you need to understand these essentials.
• Classifying nature of competitor – To make a strategy they need to have a clear idea regarding the market he is targeting his opponents. Iceland being a retail company there are many opponents such as Asda, M&S, tesco etc. giving a strong competition with regards to price, their market shares etc. these are direct opponents and off licence shops are indirect opponents.
Objective of competitor and their nature – To be in the current competitive market on has to be familiar with his opponent. If Iceland introduces an offer that buy for 40 pounds and get 5 pounds free than our opponent might introduce an offer where they will say buy for 30 pounds and get 8 pounds discount which means they don’t want Iceland to grow.
• Type of strategy used and how effective they are - All the organization uses their
References: http://www.iceland.co.uk/page/view/like-for-like_sales_performance_since_2001 http://www.acareerinretail.co.uk/ethical-considerations-when-choosing-company.html http://www.iceland.co.uk/page/view/a_great_place_to_work http://www.iceland.co.uk/page/view/operating_profit http://www.iceland.co.uk/page/view/commercial_superstars http://www.iceland.co.uk/page/view/the_iceland_story http://managementhelp.org/plan_dec/str_plan/basics.htm