Case Study of Harry Potter

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Case study
Novels New Products and Harry Potter
1. Explain why you think that Harry Potter series of books have been so successful. Harry Potter series of books was successful because of its different concept. It has a lot of fantasy in it which is loved by young and adults too. The writer has strong writing skills which was a key factor of its success. The feasibility level of the story was high. People were curious to know what would happen in next after reading of the first novel. 2. Explain how a new book has three aspects of a product (concept, package and process). A new book has three aspects of a product which are its concept, package and its process. The plot of the story is important on which the whole story depends, which is its main idea also. A new book covers a package by its appearance, weight, jacket design, page quality, and series of books, movie, t shirts and other related goods. A new covers a whole process from its manuscript to its publication and then to its readers. 3. How can publishers exploit writers?

Publishers exploit writers in many ways. Some are described here. Like they exploit writers by not publishing their books. For publishers, the writer should be well known because people like to read the novels of well known authors. So, most of the time they are not willing to publish the content by a new writer. If an author’s looks and his personality are not attractive then a publisher can refuse to publish his/her book. A publisher’s agent is present which conveys the message and material of author to the publisher. If agent conveys wrong perceptions about the author to the publisher, then publisher can also reject the author. 4. Explain the role of the jacket design.

The jacket design should be self explanatory. It should also be attractive and appealing to the readers and urges them to read the whole book. 5. What influence have supermarkets had on book publishing and retailing. Supermarkets have a great...
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