Preview

Case Study of Amazon

Good Essays
Open Document
Open Document
2996 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Case Study of Amazon
BPM 6033 RELATIONSHIP MARKETING MANAGEMENT
1.0

Synopsis of Case Study

Amazon provides an array of products and services to businesses and individuals worldwide. As an online retailer and third-party, Amazon‟s products range from books and music to furniture and clothing. This e-business operates under several business models, all of which are designed to capture and retain customers while keeping up with evolving technological customer demands. Amazon‟s online retail services allow businesses to sell their products on the same platform as the Amazon retailer, Amazon.com. After creating an account, businesses are able to upload their product inventory, sell their products and capture their payments online. Amazon payment options are available. Sellers also have the option to utilize Amazon‟s Web store, which allows the sellers to capture the benefits of search engine optimization and backend organization.
Amazon offers an affiliate program that allows businesses to earn income by advertising
Amazon‟s products and its online retailers. The business earns a referral fee when consumers purchase Amazon items after clicking on the affiliate‟s advertisement link.
In 2011, Amazon released its self-publishing site. This e-business site allows writers to selfpublish and sell their books, movies and music online. Writers must copyright their pieces prior to publishing. The self-publishing options include advertisement and payment solutions that mirror the Amazon retailer options. Amazon provides free publishing options and captures its earnings through small shipping fees and royalty payments.
Amazon‟s fulfillment program allows businesses to store and ship their products from Amazon‟s fulfillment center. Businesses send their products to the Amazon fulfillment center, and the items are cataloged into Amazon‟s system. Businesses can sell their products through Amazon.com or complete the sales through their own methods. When items are sold, Amazon
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Better Essays

    BUS3022 Unit 3 Assignment 1
    • 891 Words
    • 3 Pages

    BUS3022 Unit 3 Assignment 1

    Amazon.com is a publicly traded worldwide online retail company founded by Jeff Bezos on July 5, 1995 in Seattle, Washington. The company originally began as an online bookstore as Bezos felt there was a high demand for literature, and books had a low price point and a huge selection of titles available in print. Technological innovation drives the growth of Amazon.com to offer customers more types of products, more conveniently and at lower prices. Since 1995, Amazon has significantly expanded its product selection, international retail websites, and worldwide network of fulfillment and customer service centers. Today, Amazon retail websites offer everything from toys and video games to MP3 downloads and collectible items (amazon.com, 2014). Amazons business model is fairly simple; to sell various products and goods online at an affordable cost to consumers. Amazon has managed to not only achieve this business model but they have also managed to consistently expand and become the largest online retailer to date. To keep up with global demand, Amazon had to expand its products and services offered while continuing to forecast consumer’s needs. “In 2000, Amazon.com began to offer its best-of-breed e-commerce platform to other retailers and to individual sellers. Today, hundreds of thousands of world-class retail brands and individual sellers increase their sales and reach new customers by leveraging the power of the Amazon.com e-commerce platform. Partners work with Amazon Services to power their e-commerce offerings from end-to-end, including technology services, merchandising, customer service, and order fulfillment. Other branded merchants leverage Amazon.com as an incremental sales channel for their new merchandise. Over 2 million third-party sellers participate in Amazon where they offer new, used, and…

    • 891 Words
    • 3 Pages
    Better Essays
    Read More
  • Better Essays

    Bus 320 Final Paper
    • 1741 Words
    • 7 Pages

    Bus 320 Final Paper

    Since Amazon.com is an internet only retailer and the customers consisting of people around the world, anyone with access to the Internet can type in Amazon.com into the web browser and start purchasing products they want. The only downfall is that the company cannot reach those who do not have access to the Internet because there are no…

    • 1741 Words
    • 7 Pages
    Better Essays
    Read More
  • Better Essays

    Case Study- The Amazon of Innovation
    • 1735 Words
    • 7 Pages

    Case Study- The Amazon of Innovation

    Beginning in 1994, the widely popular Amazon was just a small, unknown online bookstore. Although you wouldn’t have known it back then, but Amazon soon became the business model for online retailing (Kroenke 29). But books weren’t…

    • 1735 Words
    • 7 Pages
    Better Essays
    Read More
  • Powerful Essays

    COMPANY PROFILE AMAZON
    • 4090 Words
    • 17 Pages

    COMPANY PROFILE AMAZON

    Amazon.com, Inc. (Amazon or 'the company') is one of the largest global online retailers. It offers a…

    • 4090 Words
    • 17 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Amazon.Com (Financial Analysis)
    • 2039 Words
    • 9 Pages

    Amazon.Com (Financial Analysis)

    Amazon.com Inc. operates web sites that sell various products and services, which primarily include apparel, shoes, and accessories; health and personal care; baby care products; books; camera and photography; and consumer electronics. The company and other sellers also offer various new, refurbished, and used items in categories, such as health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, digital versatile discs, electronics and office, toys and baby, and home and garden. These products are purchased from distributors, publishers, and manufacturers. The company and its affiliates operate seven retail Web sites: www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and www.joyo.com. It also operates www.a9.com and www.alexa.com that enable search and navigation, and www.imdb.com, a movie database Web site.…

    • 2039 Words
    • 9 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Financial Accounting Final Paper
    • 1175 Words
    • 5 Pages

    Financial Accounting Final Paper

    Amazons mission and goal is “ to be earth 's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.” (http://phx.corporate-ir.net/phoenix.zhtml?c=97664&p=irol-faq#14296). Their business summary states “Amazon.com, Inc. operates as an online retailer in North America and internationally. It operates retail Websites, such as amazon.com and amazon.ca. The company serves consumers through its retail Websites and focuses on selection, price, and convenience. It also offers programs that enable sellers to sell their products on company 's Websites, and their own branded Websites. In addition, the company serves developers and enterprises through Amazon Web Services, which provides access to technology infrastructure that developers can use to enable virtually various type of business. Further, it manufactures and sells the Kindle e-reader. Additionally, the company provides fulfillment services; miscellaneous marketing and promotional agreements, such as online advertising; and co-branded credit cards. Amazon.com, Inc. was founded in 1994 and is headquartered in Seattle, Washington.” (http://finance.yahoo.com/q/pr?s=AMZN+Profile).…

    • 1175 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Opportunities and Threats for Amazon.Com
    • 747 Words
    • 3 Pages

    Opportunities and Threats for Amazon.Com

    The existing mission of Amazon.com is to provide in an online venue the information necessary to allow people locate and purchase anything they may want (assuming that what people want is not illegal or otherwise prohibited from sale).…

    • 747 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Amazon.Com Essay 23
    • 1996 Words
    • 8 Pages

    Amazon.Com Essay 23

    Amazon.com creates value for its customers by offering customers broad array of products to select from through their website and ensuring timely delivery of products to exhibit high level of commitment towards their business and customers…

    • 1996 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Good Essays

    An E-Business Analysis of Amazon.Com, Inc.
    • 1365 Words
    • 6 Pages

    An E-Business Analysis of Amazon.Com, Inc.

    Originally being incorporated in July 1994, it was not until the following year, in July 1995 that Amazon.com sold its’ first book, Fluid Concepts and Creative Analogies: Computer Models of the Fundamental Mechanisms of Thought by Douglas Hofstadter (Willis & Donahue, 1998). It was not instant success for Amazon.com. If we were to go back in time for a moment, the first years of Amazon were still the fundamental years of the internet and not a…

    • 1365 Words
    • 6 Pages
    Good Essays
    Read More
  • Better Essays

    Amazon's Competitive Analysis
    • 1290 Words
    • 5 Pages

    Amazon's Competitive Analysis

    Amazon.com has remained on top of the online retailing business despite the entrance of giants such as Barnes and Nobles and Borders. Their success is attributed to two factors; timing and continuing to…

    • 1290 Words
    • 5 Pages
    Better Essays
    Read More
  • Powerful Essays

    i HAVE A RESEARCH AND WRITING PAPER i HAD DONE AND I JUST TWO MORE PAGES AND 3 REFERENCES ADD TO THE ORIGINAL PAPER CAN YOU DO MY PAPER TODAY i NEED IT BACK BY 10 PM EASTERN STANDARD TIME.
    • 1101 Words
    • 4 Pages

    i HAVE A RESEARCH AND WRITING PAPER i HAD DONE AND I JUST TWO MORE PAGES AND 3 REFERENCES ADD TO THE ORIGINAL PAPER CAN YOU DO MY PAPER TODAY i NEED IT BACK BY 10 PM EASTERN STANDARD TIME.

    Amazon utilizes several strategies that serve to boost its venture in the global market. Multi-level electronic commerce strategy is one of the strategies used by Amazon. With this strategy, Amazon is able to focus on business-to-consumer relationship of itself as the company and its customers, business-to-business relationship between the company and its suppliers, and also customer-to-business transactions to cater for the product review descriptions. Further, under the multi-level sales strategy, the company also focuses on customer to customer Amazon marketplace where consumer to consumer transactions can occur. The company allows almost anyone to sell anything through its platform. Affiliate program that lets anybody post links Amazon and be paid a commission on click through the sales and even build their websites based on Amazon platform is also an additional thing that grants the Amazon company soft ground to expand its market (Frankel, M. E. S. 2013).…

    • 1101 Words
    • 4 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Use of Management Information Systems at Amazon.Com
    • 4750 Words
    • 19 Pages

    Use of Management Information Systems at Amazon.Com

    In 2000, Amazon.com began to offer its best-of-breed e-commerce platform to other retailers and to individual sellers. Today, hundreds of thousands of world-class retail brands and individual sellers increase their sales and reach new customers by leveraging the power of the Amazon.com e-commerce platform. Through programs such as Marketplace, Advantage, and by working with Amazon.com subsidiary Amazon Services, sellers of all shapes and sizes offer their wide array of selection to Amazon.com customers by using various components of the e-commerce platform. Furthermore, Amazon.com has successfully implemented their integrated system through internet by managing the…

    • 4750 Words
    • 19 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Amazon Case Study Accounting Information System
    • 2573 Words
    • 11 Pages

    Amazon Case Study Accounting Information System

    Amazon’s strategy is to maintain its role as an online retailer while diversifying its product and service line.[1] While many people still see Amazon only as an online book retailer, this is no longer true. Amazon is now best described as a technology retailer. Capitalizing on its large and reliable Internet infrastructure, Amazon Web Services now include the following: Simple Storage Service (S3), Elastic Compute Cloud (EC2), SimpleDB, CloudFront, SQS, Flexible Payment Service and Mechanical Turk.[2] These services are aimed at helping other companies to succeed. Amazon has moved away from its original core competency as an online book seller and has become a technology firm.[3] Further evidence of this is found in Amazon’s launch of the Amazon Kindle, an electronic reader developed by the Amazon.com subsidiary Lab126. This places Amazon squarely in the hardware and software development business, a further diversification of its interests.…

    • 2573 Words
    • 11 Pages
    Powerful Essays
    Read More
  • Good Essays

    Amazon: History and Background
    • 1498 Words
    • 6 Pages

    Amazon: History and Background

    Amazon was founded in 1994 by Jeff Bezos, who is still the head of the company at the time. Based in Seattle, Amazon started out as an online bookseller and went on to become the world 's largest non-travel e-commerce business. Once the website was established as a bookseller, it was a logical step into the sale of other entertainment products, such as music and films, and also into the hardware used to deliver home entertainment.…

    • 1498 Words
    • 6 Pages
    Good Essays
    Read More
  • Powerful Essays

    Online Shop
    • 998 Words
    • 4 Pages

    Online Shop

    Online shopping or online retailing is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser. Alternative names are: e-web-store, e-shop, e-store, Internet shop, web-shop, web-store, online store, and virtual store. An online shop evokes the physical analogy of buying products or services at a bricks-and-mortar retailer or shopping center; the process is called business-to-consumer (B2C) online shopping. In the case where a business buys from another business, the process is called business-to-business (B2B) online shopping. The largest of these online retailing corporations are eBay and Amazon.com, both based in the United States. Retail success is no longer all about physical stores, this is evident because of the increase in retailers now offering online store interfaces for consumers. With the growth of online shopping, comes a wealth of new market footprint coverage opportunities for stores that can appropriately cater to offshore market demands and service requirements. Consumers find a product of interest by visiting the website of the retailer directly or by searching among alternative vendors using a shopping search engine.…

    • 998 Words
    • 4 Pages
    Powerful Essays
    Read More

Related Topics