Case Study of Alliance Boots Plc

Topics: Alliance Boots, Boots Group, Alliance Unichem Pages: 12 (2974 words) Published: January 2, 2012

Alliance Boots is a leading international pharmacy-led health and beauty group serving a wide range of products and services to customers over 100 years in the UK. We are trying to identify how the Boots works internally and externally to reach its goal. We are also trying to find out how the Boots motivates its employees to be productive. We will also discuss its organizational structure and design to communicate each other function of the organization. We will discuss its appraisal system and organizational record keeping. We will also find out about its brand image to the stakeholder. Customers are at the heart of their business and they are devoted to providing extraordinary customers and patients care by offering innovative products ‘Only at Boots’ with exceptional values. People are their strength and tell us that Boots is a excellent place to work. They always aim to be the employers of choice by attracting and retaining the most talented and passionate people.

Boots had established its roots in the mid-19th century by John Boot, an agricultural worker, at Nottingham, in the UK. He opened a small herbalist store on Goose Gate in 1849. After John’s death in 1860, his widow, Mary, continued trading, with the help of her young son, Jesse, who became a full partner when he was 21. The store continued to thrive. In 1877, Jesse took sole control of the Boots. In 1920, he sold Boots to the United Drug Company of America. In 1933, the United Drug Company sold its holding in Boots to a group of British financiers led by John Boot, Jesse’s son. Under John’s chairmanship, the first overseas store opened in New Zealand in 1936; key brands No7 and Soltan was both launched in the 1930s. He also continued his parents’ tradition of staff welfare – improving working conditions, reducing hours and introducing pensions for all employees. More recent decades, the introduction of successful brands such as 17 cosmetics and Botanics and new business ventures such as Boots Opticians are more popular to the customers. A new chapter in Boots history started on 31st July, 2006with the merger with Alliance Unichem, to become part of Alliance Boots, an international pharmacy-led health and beauty group. Their product and services are Health and beauty, Personal care, Cosmetics and toiletries, Baby care, Dental & health care, OTC and Prescription medicines, Perfumes, and Skin care. (,)

Their mission is to be the world’s leading pharmacy-led health and beauty group. They seek to develop their core business activities of pharmacy-led and beauty retailing and pharmaceutical wholesaling and distribution across the world and become a significant player in many leading international markets. PURPOSE:

Their purpose is to deliver products that help people look and feel their best. VALUES:
They believe in making a difference for the well being of the communities they serve. The core values are described below. * PARTNERSHIP: It includes respect, understanding and working together. They create and build value through partnerships and alliances, inside and outside the business. * TRUST: The essence of the way they do business. People trust because they deliver on their promises. * SERVICES: They hold high standards of care and service for customers and their people. * ENTREPRENEURSHIP: They are innovators, seeking new challenges and having a winning entrepreneurship. * SIMPLICITY: They are proud of being lean and efficient, uncomplicated and easy to do business fairly. (

* Operating over 20 countries.
* It has115, 000 employees.
* Operating more than 3,250 health and beauty retail stores. * Dispensing more than 245 million items each year.
* 1500 Stores in the UK and Irish Republic.
* Serving 420 million customers (pa).
* Operating over 360 pharmaceutical...
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