Case Study: Nirdosh
CASE ANALYSIS: BHAVSAR’S HERBAL SMOKING DEVICE - NIRDOSH
SWOT Analysis
Strength • A unique product in offering • It is also a social cause to remove the harmful effect of Nicotine. Will be well supported by the society • A Niche market with probably no competition • The product is not only a replacement to tobacco but also has health benefits associates with it
Weakness
• Lack of funding to initiate mass production • Lack of marketing strategy • Lack of Supply Chain management
Opportunity
• Supplying the product to a much wider audience. Can go national instead of just concentrating in the state of Gujrat • Can collaborate with Social houses and Indian Government and use their already existent infrastructure to market the product like Khadi Gram, Government Hospitals, Rehabilitation centers • Can explore options of exporting the product by maintaining the quality standards. Ayurved is much known in India but is unknown to the world hence the product will have a catchy effect to it
Threats
• No patent taken. This can lead to competition and eventually downfall of the whole idea. • The raw material like herbs is seasonal. This can affect the production of Nirodh manufacturing • Increase in production will require technology involvement. Lack of intent and effort may lead to limiting the growth perspective
Critical Decision Areas – Identifying alternatives
1. The Production Concept (Product Development) a. Selection and procurement of filter – Recommend use of filters for preventing the inhaling of solid particles b. Selection and development of wrapper filter i. Tendu leaves ii. White paper iii. Special colored medicinal paper – would be costly but will be 1. Familiar 2. No harmful effects 3. Hides the stains and staleness impact they give c. Packing - Shape of the pack
SWOT Analysis
Strength • A unique product in offering • It is also a social cause to remove the harmful effect of Nicotine. Will be well supported by the society • A Niche market with probably no competition • The product is not only a replacement to tobacco but also has health benefits associates with it
Weakness
• Lack of funding to initiate mass production • Lack of marketing strategy • Lack of Supply Chain management
Opportunity
• Supplying the product to a much wider audience. Can go national instead of just concentrating in the state of Gujrat • Can collaborate with Social houses and Indian Government and use their already existent infrastructure to market the product like Khadi Gram, Government Hospitals, Rehabilitation centers • Can explore options of exporting the product by maintaining the quality standards. Ayurved is much known in India but is unknown to the world hence the product will have a catchy effect to it
Threats
• No patent taken. This can lead to competition and eventually downfall of the whole idea. • The raw material like herbs is seasonal. This can affect the production of Nirodh manufacturing • Increase in production will require technology involvement. Lack of intent and effort may lead to limiting the growth perspective
Critical Decision Areas – Identifying alternatives
1. The Production Concept (Product Development) a. Selection and procurement of filter – Recommend use of filters for preventing the inhaling of solid particles b. Selection and development of wrapper filter i. Tendu leaves ii. White paper iii. Special colored medicinal paper – would be costly but will be 1. Familiar 2. No harmful effects 3. Hides the stains and staleness impact they give c. Packing - Shape of the pack