Case Study: Monarch Orchards, Inc.

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  • Topic: Apple, Tree, Orchard
  • Pages : 3 (709 words )
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  • Published : December 9, 2011
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Monarch Orchards Case
Monarch Orchards, Inc. is one of the largest and most profitable apple orchards in New England. In addition to its commercial enterprise of growing and shipping several varieties of apples and fresh cider, it boasts a widely known antique "picking" orchard including varieties of apple trees dating back to the American Revolution.

Forty Jamaican workers are employed from August to November each year by Monarch Orchards, Inc. The Jamaicans are the only employees in the company who pick the apples, moving from earlier to later varieties as these mature for market. The apple crop is the primary product of the orchard, with cider sales and "picking" fees accounting for a small part of annual profits.

At the end of each picking season, before moving on to other jobs in the south, following an age-old custom the Jamaicans slaughter a goat in celebration. Though the practice is commonplace in their homeland, certain animal rights advocates in the community surrounding Monarch Orchards hold that this ritual slaughtering should be considered cruelty to animals. Each year their pressure has grown to ban the practice. The group is currently rallying support to boycott all Monarch Orchards products until the sacrifices stop.

The Jamaican workers have informally communicated through their supervisor that if they are not allowed to have their goat celebration, they will not return to Monarch for next year’s picking season. Taken by surprise, the orchard owners are trying to decide what to do next. The principal owner said it boils down to "letting them continue the celebration and try to weather the boycott, or forcing them to stop the celebration and watch the crops rot on the trees."

How would you recommend the orchard owners precede?

The owners should put in place a contingency plan which may include:

* Working with other apple orchard owners to create a mutual apple picking agreement to be activated in times of emergency such...
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