1.) Evaluate the impact of the iPad using Porter’s competitive forces model. Due to the strong position of Apple, it can govern the tablet market but still there are many factors which are shown in the porter model that might affect iPad of being a true market leader. (+ indicates that the factor will highly affect the iPad/Apple position in the market) 2.) (a) What make the iPad a disruptive technology?
It is entirely new product category which can satisfy customers need with the availability of more than 250,000 apps feature. It also supports the touch screen technology. The size is between a smart phone and laptop. It also comes with wifi and 3G connection and different storage size. There is also a camera and audio features. In my opinion, most of the required features are provided in the iPad which makes it a disruptive technology. (b.) Who are likely to be the winners and losers if the iPad becomes a hit? Why? * Apple – Apple company will greatly increase in sales revenue and gain tremendous profit Substitute Companies – if the iPad becomes a hit, substitute product such as HTC Flyer, blackberry playbook, Kindle and Microsoft table PCs will have sales declines and might suffer great losses. * E-Books – Plenty of Ebooks apps available in the Apps Store, In addition IPad is like an electronic book viewer and it support many books. It is also an environmental friendly and easier to obtain/use. Printed Book Industry & Publishers - because of the technology and the availability of the books online, they will have sales decline and lose their business. * Apps Store – IPad features supports playing game with friendly interface and cool/useful apps * Gamming device – Sony PSP, Nintendo and others might have sale decline due to lack of innovations compare to iPad. * Safari Browser - The Safari browser is used in all Apple products as their primary and only browser to surf the internet. * Websites that support Flash – if iPad becomes a hit,...
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