CASE STUDY M10
Institute Of Personnel Management Sri Lanka
CASE STUDY COVER PAGE.
NAME OF THE PROGRAMME :PQHRM
TOPIC OF THE CASE STUDY :Strategic Human Resource Management
MODULE NUMBER :Module 10
NAME OF THE LECTURER :Dr. Sharmini Perera
ACKNOWLEDGEMENT
I owe a greater many thanks to a great many people who help and supported me during making of this report.
My heartiest thanks to Dr. Sharmini Perera, our lecturer from IPM, for guiding us with attention, care and the effort to go through our case study and make necessary corrections as and when needed.
I would like to thank our Institution and my team members, without whom this case study would not have been a distant reality. I also extend my heartfelt thanks to all my family for their well wishes.
CONTENTS
1. Executive summary 04
2. Intel Corporation; Shift in its strategy 05
3. HR functions of Intel. 06
EXECUTIVE SUMMARY
Intel Corporation is a leading microprocessor manufacturer in the world. Having most of the world’s PCs powered by their microprocessors, Intel is recognised as the fifth most valuable brand in the world.
However, due to the fall of the use of desktops and the increase of using other types of personal computers such as laptops and tablets, Intel is now facing a tougher competition in the market segments that they have their competition in. in order to overcome this issue, Intel aims at developing integrated packages and platforms to provide complete solutions to its key customers. Aiming this, Intel’s new strategy is to be at the heart of new technological developments in all areas such as home entertainment, security and medical care.
This new strategy of Intel was launched recently at the Las Vegas Consumer Electronics Shows. Part of this was the new logo of Intel, which symbolizes that Intel is moving forward. Intel’s new strategy strongly focuses on finding out customer needs and aligning their products to address those needs. in order to do this properly Intel
CASE STUDY COVER PAGE.
NAME OF THE PROGRAMME :PQHRM
TOPIC OF THE CASE STUDY :Strategic Human Resource Management
MODULE NUMBER :Module 10
NAME OF THE LECTURER :Dr. Sharmini Perera
ACKNOWLEDGEMENT
I owe a greater many thanks to a great many people who help and supported me during making of this report.
My heartiest thanks to Dr. Sharmini Perera, our lecturer from IPM, for guiding us with attention, care and the effort to go through our case study and make necessary corrections as and when needed.
I would like to thank our Institution and my team members, without whom this case study would not have been a distant reality. I also extend my heartfelt thanks to all my family for their well wishes.
CONTENTS
1. Executive summary 04
2. Intel Corporation; Shift in its strategy 05
3. HR functions of Intel. 06
EXECUTIVE SUMMARY
Intel Corporation is a leading microprocessor manufacturer in the world. Having most of the world’s PCs powered by their microprocessors, Intel is recognised as the fifth most valuable brand in the world.
However, due to the fall of the use of desktops and the increase of using other types of personal computers such as laptops and tablets, Intel is now facing a tougher competition in the market segments that they have their competition in. in order to overcome this issue, Intel aims at developing integrated packages and platforms to provide complete solutions to its key customers. Aiming this, Intel’s new strategy is to be at the heart of new technological developments in all areas such as home entertainment, security and medical care.
This new strategy of Intel was launched recently at the Las Vegas Consumer Electronics Shows. Part of this was the new logo of Intel, which symbolizes that Intel is moving forward. Intel’s new strategy strongly focuses on finding out customer needs and aligning their products to address those needs. in order to do this properly Intel