1. Describe the salient opportunities and threats that exist in Motorola’s external environment.
2. Describe the company’s most prominent strengths and weaknesses.
3. Describe the advantages and disadvantages associated with each of Motorola’s strategic options.
4. Describe how the corporation’s strategy and organizational structure can be designed to solve the company’s strategic issues.
5. Explain how Motorola should proceed.
The company that I chose for my strategic analysis is Motorola, Inc. The popularity of cellular phones has made many people familiar with Motorola products, as such service providers as Verizon, AT&T, and Sprint use cellular devices that Motorola creates and manufactures. The company, however, does more than just produce cell phones, and it is currently trying to focus its current strategic attention on semiconductors (citation needed).
History and Financial Portfolio
Paul V. Galvin founded Motorola, Inc. in 1928 when he and his brother Joseph E. Galvin purchased a business from the Stewart Storage Battery Company that made battery eliminators used in operating radios using household current and created the Galvin Manufacturing Company. The company started with five employees and grew gradually. It expanded its business into the automobile industry by introducing car radios that it sold to independent car distributors and dealers. When Galvin Manufacturing entered the automobile industry Galvin coined the name Motorola to link the ideas of motion and radios (citation needed).
Daniel E. Noble joined Galvin Manufacturing in 1940 as its director of research. A pioneer in FM radio communications and semiconductor technology, he originated the first hand-held two-way radio for the Connecticut State Police. He brought his designs to Galvin Manufacturing and developed a two-way radio system for the US Army Signal Corps and Galvin Manufacturing... [continues]
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