Case Study Guide
“I hear and I forget. I see and I believe. I do and I understand.” --Confucius (551-479 BC)
Formatting Content Important points Tips
THE CASE SOLUTION FORMAT
Since your case is, in fact, a form of business report, it should be carefully prepared using a series of headings and sub-headings. Furthermore, it should be concise and to the point. Be careful, though, that you do not fall into the trap of analyzing the problem on a superficial basis. In addition, carefully check your completed work for proper grammar, sentence structure, punctuation, and spelling. Your case must also be presented in a professional and visually appealing manner. Poor work in this area is inexcusable and will result in the loss of 10 marks.
The following are the required deliverables for every case study that you submit for grading:
1. Title Page
A title page is an opportunity to create a visually appealing first impression on your reader. It is also a medium by which important information is communicated to the reader of the case. The following points of information are required on the title page of the case: Name or Title of the case Names and student numbers of all who produced the case Date Course Code and Section Professor’s name Teaching Assistant’s name The following statement must also be present on the cover page for any case submitted for ADM 1300: Forgetting this sentence is one of the most common mistakes made when writing a case and it will cost you a quick 2 marks.
In partial fulfillment of the requirements of ADM 1300 When producing a title page, make sure to include all the required information, but do not limit yourself to only that information. As long as the title page is professional and visually appealing, feel free to get creative with it in order to establish a quality first impression on those that read it. You cannot always judge a case by its cover, but you can create a positive outlook for those about to read the case.
2. Executive Summary
The executive summary is a tool used by writers to give a synopsis of the entire paper. There are many reasons for incorporating an executive summary, the most important of which is time. Managers and executives do not have the time to read through entire documents, and must rely on those that prepare the documents to summarize the information in a useful fashion on to one page (MAXIMUM!). The format for an executive summary is included on the following page:
EXECUTIVE SUMMARY To: From: Subject: Manager / Executive / Professor Name(s) Title of the Case
Problem: Primary/Central Problem • 1-3 sentences explaining the primary problem • Short and sweet!!! • No mention of satellite problems Alternatives: 1) Status Quo / No Change Scenario 2) Mention all other alternatives Facts Considered: 1) 2) 3)… • These are facts directly from the case • These are not assumptions Recommendation: • A brief paragraph stating immediate, short-term and long-term goals to solve the primary problem
Worth 5 marks All based on formatting All or nothing 5/5 or 0/5 Important Note: • • • Exec Summary must be one page max. Sentences in point form are necessary. Always write the Exec Summary after you have written your whole case.
As previously mentioned, students find it difficult to cope with real life business situations when faced with incomplete information. The lack of information can provide opportunities for students, but it can also provide pitfalls in which they can easily get caught. In order to handle the incomplete information, case preparers need to identify assumptions that they make to fill in the blanks that they believe are present. One challenge that students have is coming up with logical assumptions that will add credibility and depth to the case. Because students all come from different backgrounds and have different life experiences, their perspectives of the cases presented will vary widely.
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