Apple, the most well-know company, makes the significant change in the world by created iTunes, iPod, iPhone, iPod, Mac, and Apple TV as well after Steve jobs returned. Apple has the sustainable competitive advantages to compete with their rivals. For example, it not only provides the excellent products but also the service such as App store. As a result, Apple became the number one company in the 500 fortune last year, and continues making profits. For this case study, we are going to verify what elements make apple keep success and dominate the market. 1.Create a profile of Apple’s product portfolio, including performance measures and essential competitive considerations. What strategic implications does the profile uncover? ProductsPerformance measures
(Dollars in millions)Essential Competitive
Desktops$6,439(Up 4%)All-in-one design, especially for Mac mimi. Portables$13,344(Down 36%)Portable computer designed
iPod$7,453(Up 10%)Combine digital music and media players
Other music related products and services$6,314(Up 28%)Such as iTunes,application, supports the service by purchase or download iPhone and related products and services$47,057(Up 87%)Combine mobile phone and many functions as a smart phone iPad and related products and services$20,358(Up 311%)multi-purpose mobile device Peripherals and other hardware$2,330(Up 28%)Great design of peripherals and their hardware Software, service and other sales$2,954(Up15%)Specially for the professional consumers
According to profile of Apple’s product, we can find that iPhone and related products and services have the highest profits, because they provide the high quality product with innovation. Combing a simple mobile phone and many applications allow their consumers have the great user experience. Also, they cooperate with the third-party service and provide an AI assistant, Siri, to conventions people live. 2.How does Apple’s strategy...