Case Study of Facebook

Fachhochschule für Ökonomie und Management
University of Applied Science
Berlin
Master of Business Administration (MBA)
3nd Academic Semester
International Entrepreneurship
Case Study
of

Course Instructor:
Stephan Beyer

Handed in by:
Wiebke Mohring 201843
Berlin, November, 7th 2008
Table of Contents
Table of Contents 2
List of Abbreviations 3
List of Figures 4
1 Overview 5
1.1 Introduction 5
2 Business Strategy of Facebook 6
2.1 Where are they active? 6
2.2 How did they get there? 6
2.3 How do they want to win the marketplace? 7
2.4 What was there speed and sequence of moves? 8
2.5 How do they obtain their returns? 9
3 Outlook 11
3.1 Strengths 11
3.2 Weaknesses 11
3.3 Opportunities 12
3.4 Threads 12
4 Conclusion 14
Appendix 1 15
Appendix 2 Integral Total Management (ITM) Checklist 19
Bibliography 22
Declaration In Lieu of Oath 24



List of Abbreviations
cf. confer
e.g. Latin, exempli gratia (for example)
et al. Latin, et alii (and others)
i.e. Latin, it est (that is)
ibid. Latin, ibidem (at the same place)
p. Page
s.a. Latin, sine anno (without year)
s.l. Latin, sine loco (without place)
s.n. Latin, sine nomine (without name)
s.p. Latin, sine pagina (without page)




List of Figures




1 Overview
1.1 Introduction
On the 15th of October 2008 one out of eight US-citizens, one of three Canadians and every second Chileans has a Facebook account. Facebook has 110 million registered users, keeping in touch and sharing information and pictures on the website (FAZ, 2008, s.p.).
According to itself, Facebook is the 4th most-trafficked website in the world and the most-trafficked social media site in the world. Starting as an application for college students in the US only, today Facebook includes over 55,000 regional, work-related, collegiate, and high school networks. More than half of Facebook’s users are outside of college with those of 25 years and older being the fastest growing group of users.... [continues]

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