The founder Robert Bosch gave the company his name and created values that still apply today. “It is my intention, apart from the alleviation of all kinds of suffering, to promote the moral, physical and intellectual development of the people.” One of the most important achievements of technological progress has been the growth in productivity that gives us more free time. Robert Bosch introduced the 8 hour day in his plants as early as 1906. Free Sunday afternoons and regular holidays followed a few years later. Besides social responsibility, Bosch sees his strength in the following 6 core competencies: • • • • • • Strategic far‐sightedness Innovative strength Efficient processes Quality and reliability Global presence and Human resource development.
Apart from these core competencies, the company is structured differently in comparison to other multinational companies. It is not a public listed company, but a foundation with the
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major objectives in the human charity fields. The Robert Bosch Foundation continues to pursue the social principles of the company's founder.
Kazakhstan is described in the case study as a country with relatively small population and few university graduates. The education system is a concern not only for the country, but also for foreign investors. Although labor costs are relatively low, not enough skilled labor can be found to serve in the new factories. As a result, expatriates from Bosch are necessary to build up and run the Bosch facilities in the long run. This is important to consider in the planning process. Recruiting talented staff is a vital prerequisite for further success of the entities. Corporate Strengths and constraints ...