Case Study Disney

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A Case Study on



► About

Disney ► Divisions of Disney ► A bit of History ► About the CASE ► SWOT Analysis ► Its Current Executive Management ► Recommended Organizational structures  Model 1  Model 2  Model 3

About Disney

The Walt Disney Company (most commonly known as Disney) (NYSE: DIS) is one of the largest media and entertainment corporations in the world. Founded on October 16, 1923 by brothers Walt and Roy Disney as a small animation studio Today it is one of the largest Hollywood studios and also owns eleven theme parks, two water parks and several television networks, including the American Broadcasting Company (ABC). Disney's corporate headquarters and primary production facilities are located at the Walt Disney Studios in Burbank, California, USA. The company is a component of the Dow Jones Industrial Average. It had revenues of $31.9 billion in 2005


► On

June 12, 2006 Disney Mobile phone service is launched ► On January 23, Disney announces a deal to purchase Pixar Animation Studios in an all-stock transaction worth $7.4bn ► In

July 2006, the Disney film Pirates of the Caribbean 2 is the highest grossing movie in opening weekend history at $135,000,000 USD ► Employees: 133,000 (2006) 02/11/08

Divisions of Disney


Divisions of Disney
Media and Entertainment
      American Broadcasting Company Buena Vista Distribution Buena Vista Motion Pictures Group Walt Disney Studio Entertainment Walt Disney Parks and Resorts Disney Consumer Products


A bit of History
For more than eight decades, the name Walt Disney has been preeminent in the field of family entertainment. From humble beginnings as a cartoon studio in the 1920s to today's global corporation, The Walt Disney Company continues to proudly provide quality entertainment for every member of the family, across America and around the world  Disney Legends The Disney Legends program was established in 1987 to acknowledge and honor the many individuals whose imagination, talents, and dreams have created the Disney magic. Since its inception, the program has honored many gifted animators, Imagineers, song writers, actors and business leaders as having made a significant impact on the Disney legacy  The Walt Disney Family Museum The Disney Family Museum Web site is produced and maintained by the Walt Disney Family Foundation, a nonprofit organization. Founded in 1995, the Foundation strives to promote education, writing, and scholarship about Walt Disney

To read more on history of Disney you can visit: 02/11/08

About the CASE
The Walt Disney Company
► Is

heralded as the world’s largest entertainment company ► Earned the reputation by tight control ► Although control pervades the company, it is not too strong a grip


Strict control but independent
► ► ► ► ►

Employees are aware of their prime objectives Have freedom to think beyond limit and come up with new innovative ideas Company have adopted the phrase “Dream as a team” The concept of independency tempered the control over each department Managers here do the great job of encouraging the imagineers and employees Imagineers have a brainstorming session called “Blue sky”

Disney president Frank Wells believes that “If a 02/11/08 good idea is there. You know it, you feel it, you do it, no matter where it comes from” ►

SWOT Analysis


SWOT Analysis…

• • • • • •

Global Standardization Target Customer: Children Creative Process Popular Brand Name Diversification Disruption

• • • • •

High sunk cost Excessive Research & Development Constant Up gradation High Investment High Risk Factor


SWOT Analysis…

• Merchandise • Global Localization: Think global, Act Local • Characters of national or...
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