Case Study: Dell

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Case study: Dell – a proactive approach to environmental responsibility 1/
Although Dell has paid for meeting its ethical and environmental responsibilities, in fact it has also gained significant benefits. Firstly, Dell has been a well-managed company that understands its impact on the communities in which it operates. It is the fact that businesses do not exist in isolation; they provide goods and services to people and make use of materials and labour supplied by people. Companies need to gain goodwill and society’s permission to operate within the communities where they conduct their business. And Dell is not an exception. Dell has concerns and responsibilities to all of its stakeholders including employees, investors, customers, suppliers the local community and the society as well as the government. With all of Dell’s awareness, sensitivity, honesty, consultation and openness, Dell get insights into ensuring that organization’s systems are instructed on what is and what is not considered environmental sustainability and responsibility. Dell’s vision is to create a company culture where environmental excellence is second nature. Dell operates its facilities in a way that minimizes harmful impacts on the environment. It also places a high priority on reducing waste, recycling and reuse programmes and pollution prevention. The company has environmental programmes to conserve product energy consumption, designs products in a way that avoids environmentally sensitive materials, prolongs product life span and promotes dematerialization. It also provides effective and convenient equipment recovery solutions. Besides, Dell uses Environmental Management System to establish goals, implement programmes, monitor technology and environmental management practices, evaluate progress, and continually improve environmental performance. There are many recycling and donating campaigns and programs in the business as well as among its customers to decrease the environmental...
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