Case Study Crest and Colgate

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Background
* Crest

Crest is a brand of toothpaste made by Procter & Gamble in Germany and in the United States of America and sold worldwide. Crest was introduced in the United States in 1955. The Crest brand has also been associated with about twenty brands of dental care products, including toothpaste, toothbrushes, mouthwash, dental floss, as well as a tooth-whitening product called Crest Whitestrips. Examples of toothpastes include Crest Pro Health, Crest 3D White, Crest Tartar Protection, Crest Whitening and Scope flavored toothpaste. From 2004 to 2010, Crest sold dental floss under the Crest Glide brand, which is now called Oral-B Glide. The original Crest logo was designed by Donald Deskey. Crest Dental Hygiene Products

For more than 50 years Crest has been an innovator in dental health care, creating trusted, effective products that help families like yours achieve healthy, beautiful smiles for life. Dental Hygiene Product Types: Crest Toothpastes

* Crest Pro-Health Clinical Gum Protection Toothpaste - Invigorating Clean Mint Description: Invigorating Clean Mint helps reverse gingivitis in 4 weeks and provides an invigorating sensation. Crest Pro-Health Clinical Gum Protection Toothpaste - Invigorating Clean Mint is triclosan free.

* Crest Pro-Health Clinical Gum Protection Toothpaste — Clean Mint Description: Help reverse gingivitis in 4 weeks with Crest Pro-Health Clinical Gum Protection Toothpaste, while protecting your entire mouth. Its clinically proven active ingredient protects against gingivitis, sensitivity, cavities, and plaque. * Crest Pro-Health Sensitive and Enamel Shield Gel Toothpaste - Soothing Smooth Mint Description: Get sensitivity protection and guard against enamel loss, plus get comprehensive oral health benefits with the clinically proven active ingredient in Crest Pro-Health Sensitive and Enamel Shield Toothpaste. Crest Pro-Health Sensitive and Enamel Shield Gel Toothpaste - Soothing Smooth Mint is triclosan free. * Crest Complete Multi-Benefit Whitening + Scope - Minty Fresh Description: Crest Complete Multi-Benefit Whitening + Scope Striped Toothpastes are the only toothpastes that combine the whitening power of Crest toothpaste with the freshening power of Scope mouthwash. They fight cavities, prevent tartar, and provide cleaning action to help remove surface stains. * Crest Sesame Street Toothpaste

Description: Make brushing fun for your kids with Kid’s Crest Sesame Street Toothpaste, featuring their favorite Sesame Street characters and a new grape flavor. They’ll be fighting cavities with clinically proven Fluoristat® that is gentle on tooth enamel. And the friendly characters make brushing fun.

* Colgate
Colgate (sub-brand of Colgate-Palmolive) is an oral hygiene product line of toothpastes, toothbrushes, mouthwashes and dental floss. Colgate toothpaste was first sold by the company in 1873, sixteen years after the death of its founder, William Colgate. Colgate was the first toothpaste in a collapsible tube, introduced in 1896, when it had previously been sold in glass jars since 1873. Dental Hygiene Product Types: Colgate Toothpaste

* Colgate Total 12

Description: New advanced Colgate Total provides 12-hour protection against bacteria build-up for Superior Oral Health*. *vs. regular fluoride toothpaste

* Colgate Triple Action
Description: Stronger teeth, whiter teeth and fresher teeth. * Colgate Sensitivity
Description: Provides clinically proven, everyday protection from painful sensitivity. * Colgate Advanced White
Description: Clinically proven to gently polish and effectively whiten teeth in 14 days. * Colgate Kids (Barbie / Spiderman graphic)
Description: Design to make brushing enjoyable for children and will develop and great habits for life.

Benefit
Crest Colgate Rank 1. Crest...
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